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The Loyalty Minute

Episode 52 – How Life Insurers Can Boost Customer Numbers And Loyalty With Gamification And Rewards

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Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how Life insurers can boost customer numbers and loyalty with gamification and rewards. An interesting Business Insider article came out this morning referencing a new Harris Poll survey conducted on behalf of SE2 and […]

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Episode 50 – How To Distinguish Transactional Customer Relationship From An Emotional One

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Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about How you distinguish a transactional relationship from an emotional one? In a report titled, “Loyalty That Lasts” published jointly by Cheetah Digital and CMO Council the bring an important aspect of customer behavior to […]

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Episode 49 – (Interview) With Caroline Boyd – Head of Strategy Planning and Customer Loyalty for MassMutual Workplace Services

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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest is Caroline Boyd. Caroline is the Head of Strategy, Planning & Customer Loyalty for MassMutual Workplace Services and she truly believes there is such […]