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Loyalty360 Reads: October 28 | Wheels Up Partners with International LGBTQ+ Travel Association, Hote

admin October 29, 2020 11


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Wheels Up Becomes First Global Private Aviation Partner for International LGBTQ+ Travel Association
The International LGBTQ+ Travel Association says that Wheels Up has become its first global partner in the private aviation sector. Wheels Up, the leading brand in private aviation, is committed to joining IGLTA on its mission to support LGBTQ+ travel across the globe. Wheels Up will have the opportunity to engage with the association's global business members and receive enhanced visibility among LGBTQ+ travelers.

"We are proud to become an IGLTA Global Partner and support and celebrate the LGBTQ+ community," says Stephanie Chung, Chief Growth Officer at Wheels Up. "We warmly welcome IGLTA's network of travel professionals and LGBTQ+ travelers into the Wheels Up family and are thrilled to introduce them to the brand and our suite of products, including membership options, corporate solutions, aircraft management and whole aircraft sales. Wheels Up offers a total aviation solution with one of the world's largest owned and managed fleets of private aircraft."

The global partnership with IGLTA supports Wheels Up growth initiatives that focus on building preference and loyalty among diverse member segments including LGBTQ+, women and people of color. The Growth Department, led by Chung, is expanding the Wheels Up membership base comprised of corporations, associations, executives, entrepreneurs, and sports and entertainment personalities as the next generation of private flyers.
 
Hotels.com is Letting You and Five Friends Host Friendsgiving on a Private Island
This holiday season, Hotels.com is giving your quaran-team something to be extra thankful for with the ultimate Friendsgiving upgrade: you and your five besties can escape to a vacation home bubble on "Friendsgiving Island" — an entirely private island off the coast of Florida — for a week of fun in the sun. Hotels.com is making it happen.

The seven-night stay (Nov. 14–21) is a much-deserved upgrade to your annual Friendsgiving festivities. On this private island sits a 3-bed, 2-bath, 5,000-square-foot vacation home with a veranda, boat dock, and helicopter launch pad (in case you own one of those). The stay comes equipped with a boat for your personal use throughout the week, kayaks and paddleboards

"We've been inspired by how people have adapted their travel plans throughout the pandemic, taking trips closer to home and staying at our vacation rental properties," says Josh Belkin, vice president, global brand Hotels.com.
 
Boston Market Expands Menu To Include A New Late Night Selections
The rotisserie everything experts at Boston Market are bringing home style cooking to late night with the introduction of an all new menu of crave-able sliders and bowls – giving night owls (or should we say chickens) an array of tasty, better-for-you options to enjoy when those nighttime cravings come calling.

Available nightly at Boston Market restaurants nationwide from 9 p.m. to close – even midnight or later in some areas – the introduction of the new daypart menu is the largest menu innovation or expansion Boston Market has made in recent history, as the fast casual chain continues on its path towards growth and national expansion.

“When it comes to filling those late night cravings, historically there are only two options to choose from – settle for what’s already in the fridge or grab an unhealthy and often greasy meal from the nearest quick service concept,” says Randy Miller, President of Boston Market.
 
Church’s Introduces the Fried Chicken Sandwich
Church's Chicken, the iconic quick-service restaurant with over six decades of fried chicken heritage and dedication to culinary perfection, announced the arrival of the new Church's Chicken Sandwich.

The sandwich will be a permanent menu fixture, and features a juicy all white meat chicken breast filet, hand-breaded with Church's proprietary home-style seasoning with a hint of buttermilk, and cooked to a golden crisp. The new Church’s Chicken Sandwich, a culmination of 70 years of Down Home Flavor and fried chicken expertise.

"We are experts in bone-in chicken, but the fan demand for that same level of quality and flavor in a boneless fried chicken sandwich from Church's was emphatic and persistent, so we got to work and delivered," says Global Chief Marketing Officer Brian Gies.
 
Bed Bath & Beyond Names Elizabeth Meltzer As General Merchandising Manager
Bed Bath & Beyond has named Elizabeth Meltzer as Senior Vice President (SVP), General Merchandising Manager for its Bed, Bath and Home D├ęcor categories, effective November 2. Meltzer will join the Company's merchandising leadership team, reporting to Joe Hartsig, Executive Vice President & Chief Merchandising Officer, and President of Harmon Health and Beauty Stores.

Ms. Meltzer will play a key role in the delivery of Bed Bath & Beyond's Product pillar growth strategy, overseeing the development of a customer-inspired assortment that will include an array of owned brands from 2021 to build authority and relevance in the Home market. She will also help accelerate the Company's strategic sourcing program, which is expected to continue to drive margin improvements and greater value for customers. 
 



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