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Loyalty360 Reads: October 30 | McDonald’s Plans New Bakery Menu, Ausounds Partners With Best Buy, an

admin October 31, 2020 15


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McDonald’s Plans New Bakery Menu, Including Cinnamon Rolls
McDonald’s is rolling three new items to its McCafé Bakery lineup October 28, something it hasn’t done on the core side since cookies in 2012. And all three will be available all day at locations nationwide. The items are: a new Apple Fritter, Blueberry Muffin, and Cinnamon Roll. The bakery offerings join McDonald’s McCafé cookies and pies.

“McDonald’s has been famous for our savory breakfast menu for almost 50 years,” says Linda VanGosen, VP, brand and menu strategy. “We’re continuing our breakfast innovation by adding tasty new sweet options with our new McCafé Bakery lineup. We know our customers deserve a break now more than ever, and are excited to give them another reason to visit their favorite breakfast destination by offering delicious flavors they crave, any time of the day.”
 
Ausounds Announces Retail Partnership With Best Buy
Ausounds, a U.S.-based premium audio manufacturer, announced its new retail partnership with Best Buy.  The retail partnership comes just one year after the brand's market introduction in August 2019. Ausounds now offers a wide range of premium earbuds on the retailer's online shop, including the AU-Stream, AU-Stream ANC, and AU-Stream Hybrid earbuds.

"Partnering with one of the country's leading retail stores just one year after launching is a monumental step for our brand," says Marcus Sanchez, CMO of Ausounds. "We feel this speaks volumes to the quality products that Ausounds is bringing to the market for consumers to enjoy."
 
NFL Colts Agree to Sponsorship with Caesars Entertainment
Caesars Entertainment, Inc. and its exclusive sports betting partner, William Hill US, officially announced the Indianapolis Colts as their first NFL team sponsorship. As a sports betting partner, the Colts mobile app will host a free-to-play "Pick 6 Predictor" game sponsored by Caesar Rewards.

The game offers fans a series of questions to predict the outcome before an upcoming game. Weekly prizes are awarded for correct predictions. All participants entering the contest will receive a chance to win a trip to Las Vegas for a stay at a Caesars Entertainment property.
 
Wawa Giving Free Kids Meal, Candy To Costumed Kids On Halloween
Wawa will be giving away a special Halloween treat for kids who come to the store in costume on Oct. 31. Kids will get a Free Kids Meal coupon and an individually-wrapped Twizzler. The offer is for children under 12 who come to any Wawa store dressed in costume that day.

"While this Halloween season might look a little different, Wawa's support of the community remains the same by providing families with a safe and festive way of celebrating the holiday," Wawa's Chief Product Marketing Officer Mike Sherlock says. "We look forward to treating our youngest customers to a Kids Meals coupon, along with a piece of candy to help local friends and neighbors continue the tradition of trick-or-treating this year."
 
Georgia Dealership Sales Manager Recognized As Next Generation Auto Retail Leader With 'Ally Sees Her' Award
Ally Financial and the National Association of Minority Automobile Dealers (NAMAD) have joined forces to name Grené Baranco, the new and used sales manager of Mercedes-Benz of Buckhead, the recipient of the third annual "Ally Sees Her" award in recognition of her automotive leadership and commitment to community and diversity. In conjunction with the award, Ally is donating $10,000 to Meals on Wheels Atlanta in Baranco's honor.

"A lot of women, younger than me, have not been able to see themselves in this industry," Baranco says. "This award is really about telling women of color that their contributions are valued. It recognizes me and what I represent, an African American woman having a successful career in retail automotive. This is also an important message for our industry as we seek new leadership and talent in areas that may not have traditionally seemed available to some."

Ally developed the "Ally Sees Her" award with NAMAD three years ago to recognize the next generation of promising minority women leaders in auto retail who also are highly involved in their communities. The award was inspired by the Association of National Advertisers #SeeHer campaign to elevate women in media and marketing. 
 



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