play_arrow
Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
play_arrow
Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
play_arrow
Episode 117 (Interview) with Len Covello – CTO of Engage People admin
play_arrow
Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
play_arrow
Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
play_arrow
Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
play_arrow
Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
play_arrow
play_arrow
Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
play_arrow
Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
play_arrow
Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
play_arrow
Casinos have perfected marketing, loyalty, and engagement tactics with their patron while they’re on property, with plenty of data to back up strategic decisions to drive more revenue year over year.
But off-property loyalty engagement strategies are still new to most casinos. Social gaming solutions are extending land-based casino brands into a whole new world of being with the customer wherever they are, but that is just the beginning.
With the rise of coalition loyalty outside of the gaming industry with Rapid Rewards by Southwest, Fuel Rewards by Shell, and Ebates—the fight is on for insights into discretionary spending, and increased brand visibility while consumers shop.
Consumers have a higher expectation for a variety of earning options, personalized rewards, and access to shop at their favorite brands.
Early gaming industry adopters are reaping these same rewards in off-property loyalty, engagement, and brand recognition strategies through their respective coalition loyalty marketplaces such as Caesars Total Rewards Marketplace and Parx Casino’s XClub Rewards Everywhere.
Simply put, coalition loyalty means your loyalty members can earn points or rewards in the form of cash back from shopping online at 1000+ premier retailers, but can only redeem those points back at your property.
Casinos who adopt coalition loyalty programs in 2019 stand to gain the benefit of:
There may be another BIG reason a casino could benefit from a coalition loyalty program in place in 2019, but it is not for every casino. There could be significant tax savings based on your jurisdiction. Contact our team to discuss.
Coalition loyalty is the emerging off-property engagement strategy to drive revenue, visibility, loyalty and revenue in 2019.
Those looking to better understand the potential revenue stream from their existing loyalty member base should reach out to info@new.complinks.co and we can send your our Rewards Everywhere Calculator.
Imagine if the second someone walked onto your casino, you knew: the color they just painted their living room, the fact that they just had a baby, their favorite places […]
Post comments (0)