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Loyalty Reads: Salesforce Personalizes Campaign and Shopping Experiences with Generative AI, BP Anno

June 9, 2023

Salesforce Personalizes Campaign and Shopping Experiences with Generative AI  Salesforce launched Marketing GPT and Commerce GPT, the global leader in CRM’s latest generative AI products. The new products are designed to help Salesforce clients personalize their marketing campaigns and improve their customers’ shopping experiences.  Marketing GPT allows marketers to automatically […]

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Ford Next Pilots New Flexible Lease with Uber

June 4, 2023

Ford is partnering with Uber to make electric vehicles more accessible to rideshare drivers. The new program — called Ford Drive — will run a pilot on the Mustang Mach-E model in San Diego, San Francisco, and Los Angeles.   Ford Drive provides rideshare drivers with a flexible lease for between […]

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Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention

June 3, 2023

Verizon is one of the largest telecommunications companies in the U.S. Supporting small businesses, Verizon goes beyond just meeting wireless and device needs. The Verizon Business Mastercard functions as a loyalty program, rewarding business owners with points and discounts for making everyday purchases.   Because Verizon offers subscription-based services, they […]

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Creating a Global Footprint: CarltonOne’s Perspectives on Building Holistic Customer Loyalty with Te

June 1, 2023

Founded in 1989, CarltonOne started as an advertising company. In 1998, the company shifted from advertising to technology development when it created the first online customer engagement platform in the Canadian market. With its background in marketing and communications, the company continues to focus on developing new and innovative technologies […]

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PDI Technologies Launches New Solutions for Convenience Ecosystem to Celebrate 40th Anniversary

May 31, 2023

PDI Technologies announced several new products and programs as it celebrates its 40th anniversary. The global leader in delivering solutions and insights for the convenience retail and petroleum wholesale ecosystem to help its brands improve their customer experience and create seamless omnichannel offerings.  New offerings include:  Age-verified Consumer Access: helps […]