Welcome Loyal listeners to episode 60 of the loyalty minute. Today we’re going to be talking about 5 Loyalty Program Metrics That Matter. This article was written by Brittney Brown, Consultant on the Aimia Strategy & Consulting Team Metric 1 – MEMBER ACQUISITION Simply put, member acquisition is how many […]
[ad_1] For those in healthcare, there is some good news today as a few brands have announced new corporate social responsibility-focused initiatives and campaigns that serve as a small “thank you” for everyone’s hard work. Crocs, best known for their fun and soft, yet sturdy footwear, announced the launch “A […]
[ad_1] Firehouse Subs Launches Double Points for Rewards Members Restaurants have had to re-think how they serve guests but are still looking to reward customers for supporting them, even if they are limited to carry-out or pick-up only options. Firehouse Subs continues to be open for business via its “Rapid […]
[ad_1] Loyalty Programs Giant Tiger Expands Loyalty Program Giant Tiger Stores Ltd. has expanded its popular loyalty program, GT VIP, to the Atlantic and Quebec markets. Through GT VIP, members receive perks such as exclusive contests, sweepstakes, restaurant, and sporting event savings. “GT VIP provides us an effective way to […]
Welcome Loyal listeners to episode 59 of the loyalty minute. Today we’re going to be talking about A different type of loyalty, the loyalty a brand or franchisor has with its franchisees. During these unprecedented times of shutdowns during the covid-19 pandemic, companies like Best Western Hotel and Resorts are […]
[ad_1] Innovation NASCAR and iRacing Team Up to Bring Fans and Racers Together Digitally With professional sports on “pause” for the time being, NASCAR has found an innovative way to connect with racing fans. Thanks to a partnership with iRacing, some of the familiar names fans see on the racetrack […]
[ad_1] Retail Nordstrom Shutting Down for Two Weeks in U.S., Canada, and Puerto Rico Stores Nordstrom has temporarily closed its doors in a company-wide effort to promote social distancing amid the coronavirus outbreak around the globe. With more than 350 stores, it will continue to keep its online channels open. […]
[ad_1] While the past few weeks haven’t been easy for anyone, especially those in the restaurant industry, some brands have been getting creative while finding ways to still serve their customers and bring loyalty and customer experience to the fore. Burger King has a new deal centered on getting […]
[ad_1] Retail Under Armour Pledges $2M in Support of Impacted Communities The company has emphasized, during challenging times, the only way through is for communities to team up and fight on together. Therefore, Under Armour has pledged its support to help people affected by the novel coronavirus pandemic. The brand […]
