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How To Create A Customer Loyalty Program For Your BusIness

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It’s one of the most cited statistics in the business playbook: 80% of your venture’s profit will come from 20% of your existing customers. Loyal customers are your most valuable customers, which is why many small business owners go above and beyond to incentivize their customers to return time after time. […]

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Quality vs. Price in retaining loyal customers

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Quality is becoming more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 percent) according to a new report by First Insight, a technology company transforming how leading retailers make product investment and pricing decisions. The […]

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Subscription secrets from Major Brands

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Subscription models are popping up everywhere, from the business model that started with SaaS to streaming media, and now in consumer goods where folks are purchasing physical products on a recurring basis. “Subscription models are what enable this customer choice, because it’s an ongoing relationship,” Clark says. “We see this […]

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Loyalty360 Reads: December 1 | Publix Lauded Nationally for Crisis Leadership, Eminem Releases ‘Mars

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Publix Lauded Nationally for Crisis Leadership, Employee Satisfaction The Business Observer of Florida says Publix, Bloomin’ Brands and BayCare Health System — some of the region’s largest entities, in both annual revenue and payrolls — have something to celebrate amid the pandemic that’s upended their business models. Lakeland-based Publix and […]

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Switchfly Is Making a Case for Miles-Plus-Cash Loyalty Programs

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Instead of lowering the number of miles required to redeem flights, airlines can get creative with flexible loyalty redemption options to encourage traveler engagement, while still driving incremental revenue, according to Switchfly. Airlines have decreased the total number of miles needed to book a rewards flight by 17% over the last five […]