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Paris Hilton and Hilton Honors have teamed up to offer Roblox users visiting Paris’ Slivingland a new way to earn loyalty points and benefits by completing challenges in the virtual world. Building off a 2023 Hilton “It Matters Where You Stay” ad campaign featuring Paris in a TV spot, the new initiative reflects the original commercial with Roblox avatars filling in for Paris and other actors.
“We are always looking for meaningful ways to engage our Hilton Honors members and connect with new travelers. There’s no better advocate and champion of the Hilton Stay than Paris Hilton. Paris has been an amazing partner — connecting her family’s legacy with her love of travel to inspire the fan community she has built over the years,” says Mark Weinstein, Chief Marketing Officer, Hilton.
Slivingsland, Paris’ virtual Entertainment Hub, was developed by 11:11 Media, a company she co-founded. The content presented in Slivingland includes music, podcasts, programs, movies, and brands partnering with Paris.
“I want my fans in the metaverse to have unforgettable and rewarding experiences. I’m so excited to bring them this first-of-its-kind collaboration with Hilton that lets them stay — and slay — like me, both in our virtual world and at amazing hotels and resorts around the world.
Getting actual Hilton Honors loyalty points for playing in Roblox? That’s iconic,” adds Paris.
Visitors to Slivingland on Roblox can enter for a chance to win Hilton Honors points:
111 winners will receive 111,111 Hilton Honors Points
11 of those winners will be elevated to Diamond Tier in Hilton’s customer loyalty program for a year
Roblox users interacting in Slivingland will also have a chance to receive digital wearables provided by Hilton Honors and Paris. Hilton Honors Harajuku Antlers will be included in the digital collection. Other exclusive perks are planned.
“In 2024, we expect to see many top brands on Roblox tie their activations to the physical world in some way — be it via loyalty program tie-ins or twinning fashion items inspired by Roblox collaborations or real-world commerce once it becomes available. The consumer demand across physical and digital is clear, and brands are smart to tap into it on Roblox, where over 70 million people connect and communicate daily, nearly half of them GenZ,” finishes Stephanie Latham, VP of Global Partnerships at Roblox.
Video: Stay like Paris Hilton on Roblox and earn Hilton Honors Points in Slivingland:
https://youtu.be/lQEUYPyw_4c?si=f3_CLACuvwuDak3k
Read more on Loyalty360:
adidas Launches the Iconic Brand on Roblox
e.l.f. Beauty Launches Entrepreneurial Customer Experience on Roblox
Maybelline Launches New Partnership to Engage Fans Through Makeup and Music (on Roblox)
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