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Lowe’s Enters the Metaverse with Virtual 3D Product Library

June 26, 2022 4


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Lowe’s is entering the metaverse to help builders create new possibilities. Rather than a storefront to sell virtual goods, Lowe's will make more than 500 3D product assets available for download for free via Lowe's Open Builder, a new asset hub. Lowe's will also release a limited NFT wearable collection for builders in Decentraland to the first 1,000 participants starting to outfit their avatars in boots, hardhats, and other accessories. The NFTs will be accessible via a free airdrop to users who have linked a MetaMask wallet.

"We've been at the forefront of building since the beginning, and the metaverse is in a pivotal stage of development. It's only natural that we would be interested in working alongside and in service of the emerging community of builders creating this new world, with the democratization of possibility in mind," said Marisa Thalberg, Lowe's chief brand and marketing officer.

The company also recently launched Measure Your Space, which uses LiDAR to sense depth and map dimensions of a space, and Holoroom How To, one of the first home improvement virtual reality clinics that taught customers how to tile a shower in a fully immersive virtual environment. Through its intentional experimentation and focus on delivering what customers need, Lowe's is uniquely positioned to leverage emerging technology to help people imagine the possibilities.

Said Seemantini Godbole, chief information officer of Lowe's, "By entering the metaverse now, we can explore new opportunities to serve, enable and inspire our customers in a way no other home improvement retailer today is doing."

3D assets will be usable across metaverse and non-metaverse environments, such as gaming, augmented reality and creative design. Assets could be leveraged by metaverse builders making virtual land, homes, goods and experiences for a myriad of decentralized communities.

Custom, wearable NFTs will focus on the outfitting of metaverse builders, rewarding and incentivizing these critical pioneers to engage with Lowe's as they work to deliver positive, inclusive experiences for all of this in this new frontier.
 
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