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Loyalty360 Reads: June 13: Hudson’s Launches Loyalty Program, Chipotle and U.S. Soccer Federation Ex

June 13, 2022 4

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Hudson Launches Loyalty Program Across North America
Hudson’s recently debuted the Red By Drufy loyalty program in the brand’s travel convenience and duty-free stores. By joining the loyalty program, travelers receive members-only discounts at every level, a special birthday reward, perks from leading brand partners, and pre-ordering through the mobile app.

The roll-out is the latest way Hudson is integrating digital innovation into its business to create a seamless shopping experience for travelers. Last year, Hudson developed two new digital-first concepts for contactless payments, and became the first travel retailer to deploy Amazon’s palm recognition service. 

Chipotle Extends Partnership with U.S. Soccer Federation
The U.S. Soccer Federation announced a multi-year partnership extension with Chipotle Mexican Grill, continuing the partnership to make Chipotle the official Mexican Restaurant of the U.S. Women’s and Men’s National Teams.
In addition, Chipotle will bring U.S. Soccer fans closer to their favorite National Team players via digital content collaborations and will highlight U.S. Soccer through its in-app rewards and special offers.

Delta Airlines Innovates Personalized, Digital Customer Experience
Delta Airlines is personalizing the customer experience with the launch of the first-ever PARALLEL REALITY beta experience for travelers at Detroit Metropolitan Airport. As part of a new deal with Misapplied Sciences, the technology allows up to 100 customers to simultaneously see personalized content tailored to their journey on a single digital screen.

Customers who opt into the experience and scan their boarding passes or identification card can see personalized messages, flight information or boarding times as they walk past the digital screen.

Flexa Acquires Customer Loyalty Agency Drop Party
Flexa digital payments network announced it intends to acquire customer loyalty and marketing agency Drop Party.  Drop Party aims to deepen the relationship between a brand and a fan, and manages services from end-to-end including design and sourcing, production, fulfillment, and customer service.

Drop Party will join the suite of Flexa product offerings and will bolster Flexa’s commitment to merchants, facilitating promotional campaigns that are memorable, creative, and seamless. Under the Flexa umbrella, the Drop Party team will continue to focus on supporting new drop parties that further connect fans, evolve loyalty platforms, and integrate new technologies like NFTs and instant digital payments.

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