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Loyalty360 Reads: November 4: Wow Bao’s Web3 Rewards Program, Sunoco Partners with Fiserv, and More

November 4, 2022 10

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Wow Bao Announces NFT-Based Rewards Program

Wow Bao fast-casual Asian concept announced its Web3 strategy, which will include an NFT-based extension of their Bao Bucks rewards program and the launch of metaverse vending machines. To kick off these new initiatives, they are launching a contest to give away free digital collectibles and Wow Bao branded merchandise.

The initial phase of Wow Bao’s Web3 strategy will begin with the launch of a new NFT-based access pass, an extension of their Bao Bucks rewards program. It is the first and only Virtual Dining Rewards Program to be offered. Wow Bao will be selling three tiers of passes which will each unlock increasing levels of digital and physical rewards. The passes do not require a crypto wallet or cryptocurrency.

Sunoco Partners with Fiserv to Optimize Transactions

Sunoco has partnered with Fiserv to optimize its commerce model and unify consumer experiences at its convenience stores and retail locations through the technology company’s Carat platform. Leveraging the omnichannel commerce capabilities of Carat, Sunoco will be able to connect purchasing experiences for Sunoco customers in-store, in-app, at the pump, and in-car.

Carat will simplify how Sunoco connects third-party technology providers across channels and through consumer devices which will enable new customer interactions that maximizes loyalty and will drive more commerce. Sunoco will also offer customers a new Pay-by-Bank payment through the Sunoco app, allowing customers to pay directly from their linked bank account.

Victoria’s Secret to Acquire Adore Me

Victoria’s Secret announced it will acquire Adore Me Inc, a lingerie startup known for its wide range of sizes and styles. The move comes as Victoria’s Secret aims to become more inclusive and diversify beyond its current image of lingerie. Adore Me is powered by a proprietary technology platform that features “Home Try-On” and monthly subscription options and has long been a leader in extended sizes.

“This acquisition will be a significant accelerant as we pivot toward growth and modernize the foundation of our company with an entrepreneurial mindset that puts technology at the forefront of everything we do,” said Martin Waters, CEO, Victoria’s Secret.

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