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Loyalty360 Reads: August 5 | Chipotle Launches Responsibly Sourced Apparel, Michaels Launches Revamp

admin August 6, 2020 5


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Loyalty Programs
 
Ulta Beauty Welcomes Back Guests with First ‘We Love Our Members’ Event
 
Ulta Beauty is launching its first ‘We Love Our Members’ event, celebrating its Ultamate Rewards members. This event runs August 5-29, and includes:

  • “Kick-off: Shop the Forever Fabulous online sale August 5 for up to 50% off
  • Throughout the month:
    • Bonus Points: Special bonus point surprises throughout the event
    • App download: Earn 50 points just by downloading the Ulta Beauty app and receive exclusive app-only offers throughout the event
    • Salon offer: Get $20 off any hair service of $50 or more
  • August and Always: Earn 1 point for every $1 spent throughout the year”

 
Michaels Revamps Loyalty Program to Reward Customers for Making More
 
Michaels has updated its Michaels Rewards loyalty program, which lets customers earn rewards through specific product purchases, bonus offers and seasonal promotions. To celebrate the update, Michaels Rewards members get $5 in rewards earned on a purchase of $25 or more through September 12.
 
“We are constantly looking to enhance the ways we engage with our customers as we expand our digital and omnichannel capabilities,” says Vidya Jwala, chief customer officer. “Our revamped loyalty program allows us to create long-term engagement with our Michaels Rewards members while strengthening our relationships with the Maker community.”
 
Corporate Social Responsibility
 
Chipotle Introduces Responsibly Sourced Apparel Collection, Including Upcycled Avocado Dyed Line
 
Chipotle has launched Chipotle Goods, a responsibly-sourced apparel collection made with organic cotton, as well as branded accessories available only for Chipotle Rewards Members. Some of the apparel offered includes avocado dyed t-shirts, sweatshirts, tote bags, jackets, hats, water bottles and more.
 
"We know people are looking to celebrate their passion for Chipotle, and we set out to create a line of products with the same thoughtfulness, care, and attention to detail that we use in our kitchens," says Chris Brandt, chief marketing officer. "With Chipotle Goods, our fans can get quality items that support sustainable agriculture and represent our mission of cultivating a better world."
 
Ahold Delhaize To Halve Carbon Emissions from Operations and Reduce Value Chain Emissions in Coming Decade
 
Dutch retailer Ahold Delhaize announced its science-based climate targets for 2030, and the brand will halve its carbon emissions from its operations. The brand is partnering with suppliers and engaging consumers to reduce their emissions from the value chain by 15 percent by 2030.
 
“Climate change is impacting our planet and how our food is grown, and it will continue to change our business into the future,” says Frans Muller, CEO. “By setting ambitious new targets and by becoming a supporter of the Task Force on Climate-related Disclosures, Ahold Delhaize is committing to taking a leading role in mitigating this global crisis and preparing for a more resilient and healthy future.” 
 
Partnerships
 
First National Bank of Omaha and Ford Launch New FordPass™ Rewards Visa® Card
 
The First National Bank of Omaha and Ford Motor Company have launched a FordPass Rewards Visa Card. Members earn points when using the card for purchases at Ford dealership service centers. The points earned can be applied toward the purchase or lease of the customer’s next Ford vehicle, or for Ford service or parts.
 
“This collaboration brings together three companies who are pioneers in their respective industries to deliver a truly outstanding credit card,” says Jerry O’Flanagan, executive vice president, consumer banking, at FNBO. “Following the introduction of the FordPass Rewards loyalty program last year, Ford continues to see increased enrollment month over month, which is a testament to the brand loyalty of its customers. We look forward to further enhancing that experience with the introduction of the FordPass Rewards Visa Card.”
 



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