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Loyalty360 Reads: July 22 | Visa Reintroducing the Iconic Brand; WD-40 Brand Launches Gear Shop; and

admin July 22, 2021 6


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Visa Reintroducing the Iconic Brand to Everyone, Everywhere
Inviting the world to ‘Meet Visa,’ the global payments technology company unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion.

Aligned closely with the company’s business strategy, this phase includes the debut of a dynamic global marketing campaign and a preview of a modernized look for Visa’s iconic brand.

“People think they ‘know’ Visa. Consumers and businesses trust the power of those four letters and see it when they open their wallet, pay a vendor, walk into a store or check out online. What they don’t see is how those four letters operate the most dynamic network of people, partnerships and products,” said Lynne Biggar, Executive Vice President and Global Chief Marketing Officer, Visa. “We are on a mission to ensure that Visa is seen as more than a credit card company and understood as a trusted network that drives commerce forward.”
 
WD-40 Brand Launches Gear Shop and Summer of Swag Sweepstakes
WD-40 Brand merchandise — T-shirts, hats, sweatshirts, drinkware and more — is available for purchase at wd40.customink.shop. To celebrate, WD-40 Brand is launching the Summer of Swag Sweepstakes, where fans have the chance to win $100 toward branded swag each week all summer long.

Now through Labor Day, fans can enter at wd40.com/summer-of-swag and one winner will be randomly selected to win a $100 gift card to the WD-40 Brand Merchandise store each week, providing 11 chances to win.

“Fans have been asking where they can get their hands on WD-40 Brand gear for years and we listened to their requests,” said Ashley Cooper, associate brand manager at WD-40 Company. “For them, WD-40 Brand is about more than a product, it’s about positive lasting memories and getting the job done right. Our fan base can now proudly wear swag with the iconic shield that means so much to so many people.”
 
JetBlue and American Airlines Partnership Makes it Easier for Customers to Travel
JetBlue and American Airlines are providing customers the most choice in the Northeast, on the best product, and with a premium experience, as travelers return to the sky. As part of their Northeast Alliance (NEA), JetBlue and American will operate more than 700 daily flights from New York and Boston this winter, giving customers more choice than any other airline can offer.

“Our Northeast Alliance with JetBlue gives customers more choices and benefits and raises the bar on offering an industry-leading experience,” said Vasu Raja, American’s Chief Revenue Officer. “With JetBlue’s domestic strength and American’s growing international network, we are unlocking more destinations for travelers, more flying for both our teams, a better suite of products and a premium experience in the Northeast.”
 
Argo AI and Ford to Launch Self-Driving Vehicles on Lyft Network by End of 2021
In an industry-first collaboration, Argo AI, Lyft and Ford Motor Company are working together to commercialize autonomous ride hailing at scale. The unique collaboration brings together all of the parts necessary to create a viable autonomous ride hailing service, including the self-driving technology, vehicle fleet and transportation network needed to support a scalable business and deliver an exceptional experience for riders.

“This collaboration marks the first time all the pieces of the autonomous vehicle puzzle have come together this way,“ Lyft co-founder and CEO Logan Green said. “Each company brings the scale, knowledge and capability in their area of expertise that is necessary to make autonomous ride-hailing a business reality.”
 
Publicis Groupe to Acquire CitrusAd to Lead the New Generation of Identity-Led Retail Media
Publicis Groupe announced the acquisition of CitrusAd, a technological platform (SaaS) that optimizes the marketing performance of brands directly on e-commerce sites. With more than 50% of its activities in the United States, CitrusAd is present in 22 countries and 6 business sectors.

CitrusAd brings its cutting edge technology to more than 70 of the world's leading distributors and more than 4,000 brands that use the self-service platform.

In 2023, online sales of consumer goods will have doubled compared to 2019. In this context, retail media will experience exponential growth. Estimated today at $ 30 billion per year, advertising investments in this sector are expected to double over the next five years. The media retail will become one of the main channels of the media spending of consumer brands in the coming years.
 



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