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Loyalty360 Reads: June 23 | Bakkt Partners with Wyndham Rewards’ Wingstop Launches Virtual Brand Thi

admin June 24, 2021 7


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Bakkt Partners with Wyndham Rewards
Bakkt, the digital asset marketplace behind the Bakkt App, announced a partnership with Wyndham Rewards, the award-winning loyalty program of Wyndham Hotels & Resorts, to allow program members to link, viewand redeem their Wyndham Rewards points within the Bakkt App soon.

Named the number one hotel rewards program by readers of USA TODAY, Wyndham Rewards will integrate with the Bakkt platform, which allows users to easily convert loyalty currencies like points to cash, bitcoin, or discounted gift cards. In addition, Bakkt users also have the ability to pay with points directly with a growing ecosystem of merchants. Integration of Wyndham Rewards with the Bakkt platform is expected to be completed later this year, with a number of Bakkt features becoming available to Wyndham Rewards members at that time.
 
Wingstop’s Virtual Brand Thighstop Rescues Concerned Chicken Wing Connoisseurs
Thighstop, the new thigh concept with more than 1,400 locations nationwide, is addressing consumer's fear of a chicken wing shortage head-on by hacking chicken wing brand Wingstop and giving thighs the attention they deserve. Beginning today, fans nationwide can enjoy tasty new options available on Thighstop.com and through the brand's exclusive delivery partner DoorDash.

With a focused menu designed to keep taste buds craving more, Thighstop encourages guests to try thighs, which are one of the juiciest and most flavorful parts of the chicken. Chicken fans can now enjoy delicious, crispy thighs, served naked and sauced and tossed in 11 bold, distinctive and craveable flavors – the same 11 flavors that catapulted Wingstop to flavor fame.
 
American Express to Open New Centurion Lounge at LaGuardia Airport
American Express will reopen the new Centurion Lounge at New York's LaGuardia Airport (LGA). The space will double in size and offer locally inspired amenities that bring New York City's rich culture to life. With 10,000 square feet in the airport’s brand-new Terminal B, the relocated Lounge is more spacious and more convenient, located after travelers pass through security screening.

Top features include a study space designed in partnership with New York City independent bookstore McNally Jackson, custom design elements from New York-based designers, a menu curated by Wayan’s Cédric Vongerichten, locally inspired beverages, and more.
 
Olea Edge Analytics Hires Former Home Depot Data Scientist
Olea Edge Analytics, an intelligent edge computing platform for the water utility industry, today announced the addition of Wariya Erez as Director of AI & Analytics. Erez, a former Principal Data Scientist at Home Depot, brings more than 20 years of experience in transforming business visions into innovative data science solutions.

While at Home Depot, she led the effort to create the company’s first algorithm for a personalized recommender system, a Natural Language Processing model for guided shopping and defined data-focused product strategies. Prior to Home Depot, Wariya worked at a variety of technology companies building scaled data solutions.
 



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