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Loyalty360 Reads: June 8 | Sally Beauty On A Mission To Normalize Self-Expression; HOYA Launches the

admin June 9, 2021 4


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Sally Beauty Is On A Mission To Normalize Self-Expression with New Campaign
Sally Beauty, the largest omni-channel hair color retailer, continues to celebrate the art of self-expression as the go-to destination for hair color enthusiasts. To bring new life to its longtime commitment, Sally Beauty launched its latest campaign today, "YOU by Sally."

Vivid, bright shades are the fastest growing hair color category at Sally Beauty. During January- March 2021, Sally Beauty's US and Canada vivid hair color grew by approximately 53%, with vivid hair color representing approximately 27% of total color sales.

"Interest in vivid hair color was already rising, but the pandemic brought a heightened sense of self-expression with our consumer – they were emboldened to try something new," said Sally Beauty Holding Group Vice President, Marketing, Carolyne Guss.
 
HOYA Launches the Visionary Alliance for Independent Eye Care Professionals
Ophthalmic lens technology leader HOYA Vision Care announced the official launch of its highly anticipated Visionary Alliance, a loyalty program designed to meet and exceed the professional needs of independent ECPs through a global knowledge base and  business tools, advice, and support to help them to run their business their way – as an independent.

The Visionary Alliance is an exclusive community of independent visionaries complete with tools, benefits, and rewards. Supported by three loyalty tiers – Insider, Pro and Elite – each allowing ECPs to earn point multipliers as loyalty tier increases. Also with each level, exclusive value-added services are unlocked.

Visionaries at all tiers receive a personalized, real-time dashboard that shows points earned and opportunities to earn more, as well as single sign-on (SSO) access to the Hoya Hub, Hoya Learning Center and monthly Hoya Business Review, Growth Programs, and preferred pricing on additional services. Additionally, there is no contract required, the program is free to join.
 
Caesars Completes Sale of Tropicana Evansville
Caesars Entertainment announced the closing of the sale of Tropicana Evansville to Gaming & Leisure Properties and Bally's Corporation for aggregate consideration of $480 million in cash, subject to a customary working capital adjustment.

"I want to thank the Team Members of Evansville for all of their hard work and wish them continued success under Bally's leadership," said Tom Reeg, CEO of Caesars Entertainment, Inc.
 
Snowed In Studios Creates Scarab Games to help Fortune 500 brands launch PC Games
Snowed In Studios announces the expansion of their industry-leading game development services into a new division, Scarab Games, focused on helping major brands enter the lucrative world of AAA gaming.

Scarab Games will position itself to be the single point of contact for CMOs to advance the goal of building a console game for their customers. Data shows that gaming has become the number one form of entertainment globally and many brands are now ready to make a multi-million dollar investment in their customers' daily entertainment. As one of the world's most respected and loved game developers the studio gives brands the pedigree and tools to provide the best possible entertainment experience for current and future customers.
 
Emme Launches EmmeRx Prescription Delivery and Telemedicine Service
Emme, a healthcare technology company focused on women's health, announced the launch of EmmeRx, a birth control pill prescription delivery and telemedicine service, to accompany the connected Emme Smart Case and app. EmmeRx is immediately available in 16 states, making the services accessible to 63 percent of the population, with ongoing expansion into additional states.

"EmmeRx rounds out our offering to remove barriers to contraceptive care," said Amanda French, co-founder and CEO of Emme. "It's the only prescription delivery service that comes with a pill and health tracking app for daily support, and we are actively generating the data necessary to deliver a more individualized care experience to help members find the right pill for their body sooner, reduce side effects, and avoid missed pills."
 



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