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OshKosh B’gosh Enters the Metaverse for Father’s Day

June 18, 2022 3


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OshKosh B’gosh entered the metaverse through a partnership with Super League Gaming and exclusive partner in the new Roblox game, Fashion Runway. The collaboration will deliver an authentic enhancement to gameplay on the metaverse platform.

To celebrate this partnership, OshKosh B’gosh is inviting dads to join their children in the metaverse with ‘Take Your Dad to the Metaverse Day.’ Gamers can style their dad’s ‘Fashion Runway’ game avatar and share their looks on social media where five winners will have the chance to win $100 gift cards to OshKosh B’gosh.

Said Jeff Jenkins, Executive Vice President, Global Marketing, “This venture into the metaverse is a first for OshKosh B’gosh and it marks a milestone in how we are reaching parents in a new, innovative way tied to a cultural moment. Super League's expertise coupled with their relationships with top Roblox developers, makes them an ideal partner for the brand’s entry into the metaverse and engaging parents in a new way.”

“We are thrilled to be doing so in an entirely new way with the iconic children's apparel brand, OshKosh B’gosh,” says Matt Edelman, Chief Commercial Officer of Super League. “Meeting kids where they are in the metaverse, in an authentic way timed to Father’s Day, is exactly the type of program that creates lasting impact.”

Gamers will be able to customize avatars with select OshKosh B’gosh fashion apparel. Much of the OshKosh B’gosh clothing featured in ‘Fashion Runway’ will be available to shop in real life on OshKosh.com, just in time for the back-to-school shopping season.
 
More from Loyalty360 featuring OshKosh B’gosh and children’s clothing brands:



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