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Loyalty360 Reads: Mastercard Unveils Smart Subscriptions To Enhance Customer Experience, Hyatt Partn

Mastercard Launching Smart Subscriptions To Enhance Financial Wellness  Mastercard announced it is piloting its Smart Subscriptions platform in the United States. The innovative service integrates into existing consumer applications to aid in subscription management. The new platform includes features such as expenditure categorization, spend analysis, and personalized offers and is […]

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Loyalty Live: A Podcast with Ernst & Young on Personalization in Customer Loyalty and Developing Emo

As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic personalization that can lead to greater brand affinity. Emotional loyalty is not built overnight; brands must commit to knowing their customers and preferences, leveraging the […]

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Carhartt Expands Reworked Program, Strengthens Commitment to Corporate Social Responsibility

American workwear brand Carhartt is pivoting further into sustainable practice and corporate responsibility by partnering with the branded resale company Trove. The partnership expands Carhartt’s Reworked program, inviting customers to mail in gently used Carhartt clothing so they don’t end up in landfills, reducing clothing waste. The Carhartt program reworks […]