Blog

Red Roof® Launches Special Offers to Celebrate Best Budget Hotel Title and 50th Anniversary  Celebrating its 50th Anniversary and being named the #1 Best Budget Hotel by USA Today readers, Red Roof® will give away free hotel stays and offer special prizes. RediRewards members who book two separate stays between […]

Following its announcement of an initial public offering (IPO), Panera’s current CEO will step down. Niren Chaudhary, who has been CEO since May 2019, will be replaced by José Alberto Dueñas, who is currently president and chief executive of Einstein Bros. Bagels.  Panera initially planned to go public through a […]

Shangri-La Launches New Global Campaign  Luxury hotel chain Shangri-La launched its new “Find Your Shangri-La” global campaign. The campaign is centered around a brand film that celebrates the hotel chain’s commitment to providing guests with unforgettable experiences.  Partnering with GRAMMY® award-winning director Dave Meyers, the film showcases Shangri-La’s personalized and […]

On The Border Mexican Grill & Cantina is launching an enhanced version of its Border Rewards loyalty program. The world’s largest Mexican casual dining brand will add two new tiers to the program and bonuses for the brand’s best-selling menu item — Signature Queso.  Border Rewards will add Silver and […]

Bounteous Honored as a Top Supplier at Loyalty360 Awards  Bounteous — the digital innovation partner of the world’s most ambitious brands — was named a top supplier by Loyalty360 — the Association for Customer Loyalty. Bounteous received an Honorable Mention in the 360 Degree Supplier category.  Additionally, two Bounteous loyalty […]

For the National Hamburger Day on May 28, Burger King released information on each state’s preferences for Whopper customizations. The study — from Jan. 1–Dec. 31, 2022 — revealed that Burger King customers love the ability to customize their orders and “have it their way.”  The study was inspired by […]

Tier-based loyalty programs are a way for brands to drive higher engagement with their most loyal customers by providing more discounts, promotions, experiences, events, or other exclusive benefits for members who meet certain transactional and/or engagement goals. To build customer loyalty, rising through levels can and should be an exciting […]

TCS Digital Software & Solutions launched in 2014 as a strategic growth business within Tata Consultancy Services – an IT services, consulting, and business solutions organization serving large businesses across the globe. Businesses navigate critical digital transformations with modular, scalable, and fully integrated industry-tailored licensed software and solutions delivered by […]

In its latest effort to create customer-centric enhancements, Cinemark launched the Cinemark Shop — an online store to provide fans with Cinemark and movie merchandise. The store builds on the movie theatre chain’s commitment to improve the customer experience in all its locations, following the addition of laser projectors, Luxury […]

Casey’s announced an enhanced mobile app experience and new savings for its Casey’s Rewards loyalty program. The updated app improves the customer experience, allowing members to track points, redeem for rewards, and view savings easier than with the previous app.   The convenience store chain gives loyalty members 10 points per […]