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Loyalty Reads: Shangri-La Launches New Global Campaign, CLA App Adds New Refund Tool to Loyalty Prog

May 28, 2023

Shangri-La Launches New Global Campaign  Luxury hotel chain Shangri-La launched its new “Find Your Shangri-La” global campaign. The campaign is centered around a brand film that celebrates the hotel chain’s commitment to providing guests with unforgettable experiences.  Partnering with GRAMMY® award-winning director Dave Meyers, the film showcases Shangri-La’s personalized and […]

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On The Border Enhances Rewards Program

May 26, 2023

On The Border Mexican Grill & Cantina is launching an enhanced version of its Border Rewards loyalty program. The world’s largest Mexican casual dining brand will add two new tiers to the program and bonuses for the brand’s best-selling menu item — Signature Queso.  Border Rewards will add Silver and […]

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Loyalty Reads: Bounteous Honored as a Top Supplier at Loyalty360 Awards, Chicken Soup for the Soul E

May 25, 2023

Bounteous Honored as a Top Supplier at Loyalty360 Awards  Bounteous — the digital innovation partner of the world’s most ambitious brands — was named a top supplier by Loyalty360 — the Association for Customer Loyalty. Bounteous received an Honorable Mention in the 360 Degree Supplier category.  Additionally, two Bounteous loyalty […]

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Navigating Tier-Level Change Communications: Loyalty360 Supplier Members Share Best Practices to Bui

May 23, 2023

Tier-based loyalty programs are a way for brands to drive higher engagement with their most loyal customers by providing more discounts, promotions, experiences, events, or other exclusive benefits for members who meet certain transactional and/or engagement goals. To build customer loyalty, rising through levels can and should be an exciting […]

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TCS Digital Software & Solutions: Helping Brands Worldwide Move Customers from Transactional Loyalty

May 22, 2023

TCS Digital Software & Solutions launched in 2014 as a strategic growth business within Tata Consultancy Services – an IT services, consulting, and business solutions organization serving large businesses across the globe. Businesses navigate critical digital transformations with modular, scalable, and fully integrated industry-tailored licensed software and solutions delivered by […]

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Cinemark Launches Online Merchandise Shop

May 21, 2023

In its latest effort to create customer-centric enhancements, Cinemark launched the Cinemark Shop — an online store to provide fans with Cinemark and movie merchandise. The store builds on the movie theatre chain’s commitment to improve the customer experience in all its locations, following the addition of laser projectors, Luxury […]