Blog

OshKosh B’gosh entered the metaverse through a partnership with Super League Gaming and exclusive partner in the new Roblox game, Fashion Runway. The collaboration will deliver an authentic enhancement to gameplay on the metaverse platform. To celebrate this partnership, OshKosh B’gosh is inviting dads to join their children in the […]

FedEx Names New Chief Customer Officer FedEx has promoted Brie Carere, Chief Marketing and Communications Officer, to be the company’s first Chief Customer Officer. She also was named co-President and co-CEO of FedEx Services. As Chief Customer Officer, Carere will bring the strategy, sales, product development, digital experience, marketing, communications, […]

Chipotle Mexican Grill announced it has officially launched its loyalty program, Chipotle Rewards, in Canada. This is the latest advancement in Chipotle's efforts to make the brand more accessible and to strengthen its relationship with the Canadian community. "Chipotle Rewards is another access point for guests to engage with our promise […]

Mercedes-Benz USA Launches New Corporate Responsibility Strategy Mercedes-Benz USA announced the introduction of Driving Your Future, the company’s new corporate social responsibility program designed to empower the next generation. Through partnerships with nonprofit organizations Safe Kids Worldwide, Junior Achievement USA and Johnny Mac Soldiers Fund, the initiative will support educational programs […]

Reese’s Opens New Experience at Hershey’s Chocolate World in Times Square Hershey’s Chocolate World in Time Square opens new Reese’s Stuff Your Cup experience. Guests can create a custom one-pound Reese’s Cup with a variety of mix-ins. Until now, this is experience was available only at Reese’s factory in Hershey, […]

Hudson Launches Loyalty Program Across North America Hudson’s recently debuted the Red By Drufy loyalty program in the brand’s travel convenience and duty-free stores. By joining the loyalty program, travelers receive members-only discounts at every level, a special birthday reward, perks from leading brand partners, and pre-ordering through the mobile app. […]

Scotiabank and Cineplex recently announced a partnership with Empire as co-owner of Scene+. The addition of Empire to the Scene+ program over the coming months will create a uniquely flexible loyalty program for Canadians, giving them options to earn and redeem points on nearly all their daily purchases. Empire will […]

Jeni’s ice cream company recently launched its new rewards program, Jeni’s Splendid Rewards. Members earn 1 point for every $1 spent, receive $5 in rewards for every 100 points, earn a free scoop of ice cream on their birthday and can refer friends for bonus points. In addition, all members receive a free scoop […]

Dave & Buster’s Launches Late-Night Happy Hour Promotions Dave & Buster's has returned to near full operating hours in the wake of the pandemic and is incentivizing customers with special late-night happy hour promotions. The company sees an opportunity to connect with its smartphone app users, of which it now […]

Mattel Expands Corporate Social Responsibility to Fischer-Price Mattel has added Fisher-Price toys to its free toy recycling initiative, as part of the toy giant’s ongoing effort to wean themselves off single-use plastics in response to the growing number of parents who are concerned about the environmental impact of plastic toys. […]