[ad_1] International upscale mini-golf company Puttshack is spearheading a new campaign to introduce customers to its newest ambassador, Ace Puttman. In a six-part series of engaging videos, the brand aims to show viewers why Puttshack is “Technically, the Best” while showcasing the futuristic mini-golf experience the brand is known for. […]
[ad_1] Mastercard Launching Smart Subscriptions To Enhance Financial Wellness Mastercard announced it is piloting its Smart Subscriptions platform in the United States. The innovative service integrates into existing consumer applications to aid in subscription management. The new platform includes features such as expenditure categorization, spend analysis, and personalized offers and […]
[ad_1] Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what their expectations are, and if there are any pain points in the brand-customer/member relationship. This goes for brands newly […]
[ad_1] As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic personalization that can lead to greater brand affinity. Emotional loyalty is not built overnight; brands must commit to knowing their customers and preferences, leveraging […]
[ad_1] What could be better than a warm and toasty Thomas’ English muffin? The coveted bakery brand just sweetened the deal by launching its Muffin’ But Possibilities Sweepstakes and loyalty program. Thomas’ diverse flavor lineup and Nook & Crannies® texture have been loved by consumers for over a century, offering […]
[ad_1] American workwear brand Carhartt is pivoting further into sustainable practice and corporate responsibility by partnering with the branded resale company Trove. The partnership expands Carhartt’s Reworked program, inviting customers to mail in gently used Carhartt clothing so they don’t end up in landfills, reducing clothing waste. The Carhartt program […]
[ad_1] Chuck E. Cheese Testing Its First Tiered Membership Program Chuck E. Cheese unveiled its ambitions for a tiered membership program. The kid-friendly chain is piloting the program in San Diego, and the Irving, Texas-based restaurant and family entertainment provider plans to expand testing to other markets. If successful, it […]
[ad_1] A recent survey by luxury ecommerce platform Saks noted a considerable rise in economic optimism among luxury consumers. The “Saks Luxury Pulse” survey was conducted from January 10 through 16 early this year, and 3,211 U.S.-based luxury consumers were polled about shopping, spending, and fashion trends. The survey highlighted […]
[ad_1] Casey’s Partners with Feeding America® in Campaign To Provide 10 Million Meals With the help of Celsius®, retail convenience store chain Casey’s has announced a campaign partnership with Feeding America. The campaign intends to provide 10 million meals in underserved communities. According to Feeding America, more than 44 million […]
[ad_1] As the beginning of the new year slips into the rearview, it’s clear that the 2024 customer loyalty landscape will deliver plenty of challenges for brands. In addition to navigating a shifting economic climate and pivoting to meet the expectations of an increasingly demanding customer base, brands must determine […]
