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Loyalty360 Reads: Pacsun Taps Content Creators for Future Campaigns, Music Legend Reba McEntire Prom

[ad_1] Content Creators Leveraged in Pacsun Collective Initiative  Clothing retailer Pacsun is tapping into a diverse pool of content creators, engaging photographers, videographers, musicians, stylists, artists, and more to help the brand develop future campaigns and youth-oriented merchandise. The Pacsun Collective was formed to work alongside the brand’s in-house creative […]

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T-Mobile Reveals New Magenta Status in Customer Loyalty Program

[ad_1] T-Mobile has added a Magenta Status to its customer loyalty program, creating an enhanced list of deals, benefits, and customer experiences. The latest from the “un-carrier” is offered alongside its popular T-Mobile Tuesdays’ freebies and discounts.     “At T-Mobile, our customers are at the center of everything we do […]

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2024 Trends: Mastercard on Improving the Customer Experience with Choice

[ad_1] One could argue that a best-kept secret is how Mastercard has become a global leader in loyalty, its scope extending far beyond traditional transaction processing. From a scale perspective, Mastercard manages over 1.5T points, 1,100+ loyalty programs, 750M+ customer profiles, 43M merchant offers redeemed annually, and 150M issuer reward […]

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Building Proprietary Loyalty Systems In-house: Technology Experts Weigh In

[ad_1] In today’s loyalty landscape, brands can become overwhelmed by the number of technology solutions available promising to meet their unique needs as they build out organizational and loyalty strategies. Working with existing technologies and platforms within the organization adds another layer of complexity. The question of whether to fully […]

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Omni Hotels & Resorts Enhances Select Guest Loyalty Program

[ad_1] Members of Omni Hotels & Resorts’ Select Guest Loyalty Program now benefit from the activities they engage in on the property. Recognition for dining on-site, playing golf, or even enjoying the spa will produce more reward opportunities based on spend. The program enhancement helps guests achieve a higher tier […]

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Gatorade’s New Membership Platform Promises Personalization

[ad_1] A free membership platform is being launched by Gatorade, giving users the power to personalize products. The iconic athlete-centered brand leveraged data, athlete insights, and digital technologies to build Gatorade iD, and members can expect exclusive benefits and access to limited-edition items, discounts, and free shipping.   To truly provide […]