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Experiential Marketing For Brand Loyalty
The Loyalty Minute
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The Loyalty Minute

Episode 37 – The Rise of Experiential Marketing And What It Means To Your Brand

admin February 12, 2020

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Experiential Marketing and what it means to your brand loyalty. If you’ve been watching the marketing industry trends over the past few years, you will have noticed a shift away from traditional advertising toward […]

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THE RISE OF EXPERIENTIAL MARKETING AND WHAT IT MEANS

admin February 12, 2020

Anyone who’s been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a “new” sector of marketing: experiential. A widely mentioned buzzword, “experiential marketing” is now recognized as the powerful tool it actually is—though the […]

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The Loyalty Minute

Episode 36 – Live Chat and Chatbots Overtake Email For Retail Communications

admin February 11, 2020

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about live chat and chatbots overtaking email for retail communications, and its effect on customer and brand loyalty. Independent research from Narvar and YouGov has revealed that the modern retailer needs to look carefully at […]

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Episode 35 – (Interview) with Tom Schwab – Founder and CEO of Interview Valet

admin February 11, 2020

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Tom Schwab – Founder & Chief Evangelist Officer of Interview Valet.  Interview Valet is the concierge-level podcast guest marketing service providing the fastest way […]

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Episode 33 – What Customer And Brand Loyalty Mean To A Company’s Valuation

admin February 11, 2020

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about what brand and customer loyalty mean to a company’s valuation.  In a nutshell it comes down to the company’s perceived purpose. Brands with a high sense of purpose have experienced a brand valuation increase […]