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Leslie's, Inc. Makes a Splash with New Loyalty Program

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[ad_1] Leslie's, Inc., the world's largest retailer of swimming pools and spa supplies, has announced an industry-leading loyalty program — Leslie's Pool Perks. Members can now earn 5% in Pool Perks rewards on every purchase, double that of the previous program, in addition to a number of benefit upgrades. "With […]

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Customers Rate Personalization as “Highly Important” in Today’s Financial Services Landscape

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[ad_1] The ability to personalize banking experiences is a key expectation among bank customers today, according to a new Capco research report, “Insights for Investments to Modernize Digital Banking.” Customers also desire digitally-driven features that save time when dealing with routine, commoditized tasks, and also want highly personalized banking relationships. […]

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Loyalty360 Reads: May 28 | Freddy's Taps Amazon's Machine Learning; Heinz Searching for ‘Head Burger

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[ad_1] Freddy's Taps Amazon's Machine Learning to Analyze Data, Drive Sales FastCasual.com says Freddy's Frozen Custard and Steakburgers implemented a machine-learning program through Amazon to gather insights and maximize sales, according to Sean Thompson, Freddy's director of information technology. His team used the data to make staffing and operational decisions. […]