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Loyalty360 Digital Roundtable: Rewarding Loyalty Members

From Points to Perks – the Evolution of Loyalty Rewards As loyalty offerings continue to evolve and additional programs saturate the market, it is getting more critical for brands to consider the rewards they are offering their loyalty members. Today’s consumers are no longer satisfied with a one-size-fits-all reward scheme; they want personalized rewards, meaningful experiences, and unique ways to engage with the brands with which they do business. Loyalty360 spoke with supplier members for their insights and perspectives on how brands should best incorporate rewards into their loyalty programs, including how often to make updates and how brands can […]

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Loyalty360 Digital Roundtable: Connecting with Members During the Holidays

The saying goes, “It’s better to give than to receive,” but what if you could do both? As businesses enter the holiday season and look for ways to boost revenue and gain new customers, using loyalty strategies and rewards becomes a win-win. But how can brands best use rewards programs to generate sales, boost brand advocacy, and gain new fans during the busiest time of the year?   Loyalty360 spoke with supplier members for their insights and perspectives on ways brands should best incorporate loyalty programs into their holiday sales plans, as well as ways to overcome the challenges involved with […]

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Loyalty360 Digital Roundtable: First- and Zero-Party Data and Impacts on Customer Loyalty

Showing Customers the Value in Providing First- and Zero-Party Data As privacy laws continue to change and the use of third-party data and brokerage declines, businesses need to look for alternative ways to learn about their customers and customers’ interests. One of the most reliable ways is through the collection of first- and zero-party data. But what are some of the ways brands can entice their customers to share this information? What are some of the challenges they face, and most importantly, what are brands to do with the data once it’s collected? Loyalty360 spoke with supplier members for their […]

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Episode 106 (Interview) With Brandon Ehrhardt - Senior Director of Partner Programs at Expedia Group
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group

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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Brandon Ehrhardt. Brandon leads Expedia Group’s platform loyalty program that rewards supply partners who provide the best experiences for guests. Welcome to the show Brandon, thanks for joining me… For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background.

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RBC Expands Rewards Program for Avion Select Members

The Royal Bank of Canada (RBC) announced that it is expanding its Avion Rewards Program, making its newly launched Avion Select tier membership free and available for all Canadians, no matter where they do their banking. Avion Select members can access up to 40% in savings on everyday purchases from more than 2,400 partners, including McDonald’s, DoorDash, Rexall, Metro, WestJet, Petro-Canada, and more. The Avion Rewards program gives members a chance to earn and redeem points through a wide range of options.  “Accessing value and savings has never been more important for Canadians, and by enabling all of our members […]

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Customer Feedback Fuels Loyalty Program Success: Expert Advice for Brands

Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what their expectations are, and if there are any pain points in the brand-customer/member relationship. This goes for brands newly entering the customer loyalty landscape with first program launches as well as those that are rolling out loyalty program design changes or scaling back options previously available without fully understanding customers’ expectations or sentiments — which can result in disaster, no matter the intention.   Of course, new program launches or planned […]

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Loyalty360 Reads: Wayfair Offers Gen AI App through Apple Vision Pro, Hilton Partners with Small Lux

Wayfair’s Generative AI Pilot App Now on Apple Vision Pro  Home décor online marketplace Wayfair is offering Apple Vision Pro users an enhanced shopping experience through its generative AI application, Decorify. The app pilot enables shoppers to upload photos of rooms and spaces to generate design ideas. Sample images are also available in the Decorify app. The intention is to provide Wayfair customers with an immersive experience to better help them envision new looks for their homes and other spaces.     “Apple Vision Pro represents an innovative new way for shoppers to style their rooms and experience our catalog directly […]

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Loyalty360 Reads: Earning Beans for Personalized Rewards, Southeastern Grocers Celebrates Multiple 2

A Rewards App with a Bean on Top  Java lovers seeking great coffee, friendly servers, and unique flavors “with a bean on top” have even more to look forward to in 2024. The Human Bean updated its Rewards App, and customers can earn “beans” on purchases at franchise locations. The three-tiered program allows members to earn rewards based on spend and tier level — Silver, Gold, or Platinum.   “As we continue to grow and expand across the U.S., it’s important to us to listen to our customers and learn how we can better serve them,” says Christine Dalrymple, Vice President […]

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J.Crew and Synchrony Announce Co-Branded Rewards Credit Card

The clothing retailer J.Crew will launch a co-branded Mastercard in the first half of 2024. Issued by the consumer finance company Synchrony, the card will offer rewards on purchases made wherever Mastercard is accepted. Members of the J. Crew Passport loyalty program will earn additional benefits and tier-qualifying points when using the card. The J.Crew Mastercard will be the brand’s first co-branded credit card to offer loyalty rewards on external purchases.  As part of the multiyear agreement, Synchrony will acquire J.Crew's existing credit portfolio. Synchrony will also provide the retailer with a suite of digital tools such as mobile wallet […]

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Wyndham Launches New Owner and Guest Engagement Platforms

Wyndham Hotels & Resorts announced new efforts to further elevate the hotel ownership experience for its franchisees around the globe—debuting new, state-of-the-art, owner and guest engagement platforms.   "Every day we're helping our owners open doors to best-in-class technology, more efficient operations, better guest experiences and more profitable hotels," said Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts. "With award-winning brands, the number one hotel rewards program, a record development pipeline and historic levels of franchisee engagement and retention—there's never been a better time to be a part of the world's largest, and fastest growing, pure-play hotel franchising company."  The […]

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