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[ad_1] Chase announced the launch of Chase Media Solutions, the first and only bank-led digital media venture of its kind. The initiative connects Chase’s 80 million U.S. consumers with various brands through personalized offers and cash-back opportunities. The platform leverages the bank’s vast first-party financial data, insights, and precision targeting capabilities to help brands drive sales and grow their business.  “Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions. “Like retailers, we have first-party data and a dedicated audience. But what sets […]

[ad_1] PetSmart Refreshes Loyalty Program To Meet the Needs of More Pet Owners  PetSmart announced it has revamped its loyalty program to offer pet owners more perks when earning points. The pet superstore designed three new tiers for its Treats Rewards loyalty program, which boasts nearly 67 million members. According to a company email, the new program offers simplicity and flexibility while aiming “to incentivize more spending and build loyalty.”  The tiers are based on how much a customer spends throughout the year. Basic reward membership is geared toward pet owners spending up to $499 annually. The Bestie tier is […]

[ad_1] Jersey Mike’s Redesigns Website To Enhance Customer Experience   Jersey Mike’s Subs has redesigned its website to heighten the digital experience for its patrons and streamline the submarine sandwich chain’s order flow. The website remodel aligns more closely with the aesthetic and usability of Jersey Mike’s popular mobile application. The website echoes a beach-inspired theme that resonates with the brand’s identity.  “We shape our digital decisions around real-world experience in our stores and how our crews interact with our customers when they order their favorite sub sandwich,” said Rich Hope, Chief Marketing Officer, Jersey Mike’s Franchise Systems, Inc. “Whether joining […]

[ad_1] As brands seek to create more ways for customers and loyalty program members to connect with them and deepen the relationship, leveraging the power a mobile experience can bring is a clear path for most. Yet, the road to increased digital engagement is not without possible potholes, roadblocks, and wrong turns. Without fully understanding the customer loyalty goals a mobile app supports or defining the purpose this type of digital engagement is designed to meet, the process could stall. Worse, it could launch and deliver a sub-par experience for users, alienating customers and members through a confusing interface, magnified […]

[ad_1] Ty Pennington Teams Up with Caesars Slots for Weekly $2,500 Sweepstakes  TV host and Extreme Makeover star Ty Pennington is partnering with Caesars Slots for a new sweepstakes promotion to award one lucky winner each week with a $2,500 prize. Caesars Slot is a social casino app by Playtika, and players in the United States and Canada are eligible to enter the sweepstakes. A $2,500 gift card will be given that can be used at any Caesars Rewards® destination. Pennington will make three digital appearances in the sweepstakes promotion.   “This sweepstakes is about turning your gaming skills into a […]

[ad_1] The Royal Bank of Canada (RBC) announced that it is expanding its Avion Rewards Program, making its newly launched Avion Select tier membership free and available for all Canadians, no matter where they do their banking. Avion Select members can access up to 40% in savings on everyday purchases from more than 2,400 partners, including McDonald’s, DoorDash, Rexall, Metro, WestJet, Petro-Canada, and more. The Avion Rewards program gives members a chance to earn and redeem points through a wide range of options.  “Accessing value and savings has never been more important for Canadians, and by enabling all of our […]

[ad_1] Chuck E. Cheese Testing Its First Tiered Membership Program  Chuck E. Cheese unveiled its ambitions for a tiered membership program. The kid-friendly chain is piloting the program in San Diego, and the Irving, Texas-based restaurant and family entertainment provider plans to expand testing to other markets. If successful, it will mark the beginning of a tiered subscription model that would offer bronze, silver, and gold-level memberships, with fees ranging from $7.99 to $29.99 a month. Each tier caters to different customer needs and preferences, with varying rewards, including Play Points, e-tickets redeemable at the Prize Wall, and substantial discounts […]

[ad_1] A recent survey by luxury ecommerce platform Saks noted a considerable rise in economic optimism among luxury consumers. The “Saks Luxury Pulse” survey was conducted from January 10 through 16 early this year, and 3,211 U.S.-based luxury consumers were polled about shopping, spending, and fashion trends.   The survey highlighted the value of delivering more personalized shopping experiences to luxury consumers, who are more likely to engage with a brand that recognizes their shopping preferences.  Chief Marketing Officer of Saks, Emily Essner, said, “Our mission to understand the luxury consumer through the Saks Luxury Pulse is closely tied to our […]

[ad_1] Casey’s Partners with Feeding America® in Campaign To Provide 10 Million Meals  With the help of Celsius®, retail convenience store chain Casey’s has announced a campaign partnership with Feeding America. The campaign intends to provide 10 million meals in underserved communities. According to Feeding America, more than 44 million Americans, including 13 million children, don’t have enough food. Through April 2, Casey’s encourages guests to round up their purchases at the register to support families facing a shortage.   Chief Operating Officer at Casey’s Ena Williams spoke about the challenges communities experience, saying, “Casey’s is at the heart of local […]

[ad_1] Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and retailers operate in an increasingly competitive space, seeking to create a better customer experience to win greater loyalty and frequency while also increasing sales. The customer/merchant relationship does not have to be one of opposition. There are solutions that can benefit both.      The Connected Commerce and Strategic Growth division of Citi Retail Services is designed to reimagine point-of-sale (POS) lending. The team conceptualizes how finance products can […]