Overview If your business deals with customers, and you want to understand what makes them tick, then you owe it to yourself to glean some knowledge from someone who’s literally “been there, done that.” Considered an expert in customer engagement and building consumer brand loyalty, Rob Gallo will share real-world […]
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest is Caroline Boyd. Caroline is the Head of Strategy, Planning & Customer Loyalty for MassMutual Workplace Services and she truly believes there is such […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Quality vs. Price in retaining loyal customers. Quality is becoming more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 […]
Rob: You’re listening to The Loyalty Minute, the show that helps you build better customer loyalty and more valuable user engagement with your host, Rob Gallo. Welcome, Loyal Listeners, to another episode of The Loyalty Minute. I’m your host, Rob Gallo. Today, I’m eager to chat with our special guest, […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to beat 50% of your competitors in the customer loyalty arena We now have enormous access to customer data at our fingertips – yet 80% of data is “dark and untouched,” and is […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to create a customer loyalty program for your business… It’s one of the most cited statistics in the business playbook: 80% of your venture’s profit will come from 20% of your existing customers. […]
Rob Gallo appeared on The Expert Authority with Mario Fachini for an interesting conversation on building better customer and brand loyalty at scale. Enjoy!
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about What Gen Z shoppers really want. In a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, they examined what this youngest generation considers to be “retail essentials” […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the top three mistakes companies make with their rewards program. First off, there is a difference between a repeat customer and a loyal customer. Some companies don’t know the difference. Just because a customer […]
