Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Experiential Marketing and what it means to your brand loyalty.
If you’ve been watching the marketing industry trends over the past few years, you will have noticed a shift away from traditional advertising toward what some believe to be a “new” sector of marketing called experiential.
It’s a widely mentioned buzzword, “experiential marketing” is now recognized as the powerful tool it actually is. So what is Experiential Marketing? In a nutshell, it is the reward of experiences to your customers or even employees as opposed to a physical gift of points or something tangible.
Experiential marketing has been around for more than a century; but, in recent years, because of various business and societal shifts, its share of global brand marketing budgets has grown significantly.
Experiential takes many forms, from pop-up activations to permanent installations, from B2B conferences to B2C experiences. The techniques used can address the senses in a tactile way or dazzle with digital engagement, but all experiential marketing programs share common elements.
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