Welcome Loyal listeners to episode 57 of the loyalty minute. Today we’re going to be talking about 3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things)
This was a great article in Entrepreneur magazine today and is well worth a read. You can find a link to the full article below.
Getting right into it
Your marketing isn’t memorable Your customers have a desire to engage with quality brand stories, but if the story you’re trying to tell isn’t that memorable, you won’t make a lasting connection.
You haven’t built a “tribe” around your brand Many of the world’s most successful companies have achieved their status by building a brand tribe — a group of people who believe in the brand and its mission
You aren’t communicating your impact These days, it’s not enough to be a “fun” or “exciting” brand. More and more people want to engage with brands that they feel are making some kind of positive impact on society.