Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Denise Blasevick (BLA-Seh-Vick).
Denise is the CEO of The S3 Agency, a creative agency that specializes in differentiating brands to maximize their power and profitability. The agency’s proprietary Brand Elevation process identifies a brand’s best opportunity for authentic differentiation – and it has brought success to brands from BMW Motorcycles, to the National Kitchen and Bath Association, to Tetley Tea. An inductee in the Advertising Hall of Fame of New Jersey, and the on-air Marketing Makeover Expert for the former MSNBC show, “Your Business”, Denise is here today to help us understand why there is no business case – and no excuse – for boring branding.
Welcome to the show Denise, thanks for joining me.