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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Episode 70 – Sephora Updates Its Beauty Insider Loyalty Program admin
Welcome Loyal listeners to episode 70 of the loyalty minute. Today we’re going to be talking about what Sephora has done to update its Beauty Insider loyalty program.
It actually joined other beauty retailers like Ulta and Dermstore in providing monetary incentives to customers and began to offer cash rewards last week.
According to Allegra Stanley Krishnan, the VP of Loyalty at Sephora, customers can now redeem $10 for 500 points, and the retailer will host point-multiplier events and points-for-discount events twice a year. The free shipping minimum has been reduced to $35 for VIB members (who spend at least $250 a year), and Rouge members (who spend at least $1,000 a year and already receive free shipping) will receive one-day early access to new products beginning in the fall.
“We’ve seen that members are craving value more than ever, which speaks to the role that the Beauty Insider program can continue to play in their beauty journey,” said Krishnan. “The thing we hear most often from members is that they want to use points in new ways and earn points in new ways.” That is something near and dear to my heart as a loyalty program evangelist.
To learn more about this story and to discover other helpful loyalty insights, please visit the Loyalty minute.com enjoy!
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Huard. Michael is a Content Marketing […]
