News

Loyalty360 had the pleasure of speaking with Mladen Vladic, General Manager – Loyalty Services at FIS Global. FIS is a well-known provider of technology solutions for merchants, banks, and capital […]

Subway® is encouraging sub-sandwich fans to race to the northern-most city in North America for the chance to win 1 million rewards points, an automatic upgrade to the All-Star tier […]

88% of Gen Z Believe AI Can Help Shopping Experience  Younger shoppers have a positive outlook on how AI (artificial intelligence) can impact their customer experience. A new consumer research study […]

IGA Adds New Scene+ Membership Rewards  Scene+ members can enjoy incremental value with each purchase they make at an IGA store in Quebec. With these purchases come digital stamps that […]

Cracker Barrel has just made every visit even more rewarding to fans of the country-style restaurant chain. Members of the new Cracker Barrel Rewards program can earn Pegs (like points) through […]

Sprouts to Open 40 Stores and launch Loyalty Program  Sprouts Farmers Markets will expand its store count to 40 new locations. With this move, the grocery store brand will also […]

The Los Angeles Football Club (LAFC) has built its new loyalty program – LAFC Gold. Fans of the soccer team will be able to receive new offers and benefits to […]

With the increasing practice of leveraging artificial intelligence (AI) across multiple disciplines, brand marketers seek to learn how to implement the new technology to elevate and personalize experiences for customers […]

Wyndham Hotels & Resorts announced new efforts to further elevate the hotel ownership experience for its franchisees around the globe—debuting new, state-of-the-art, owner and guest engagement platforms.   "Every day we're […]

Family Dollar will launch its new mobile app this October to support shoppers and help them save. Fans of the discount store chain will enjoy new ways to shop and […]

A well-known name in customer loyalty for years, ICF Next recently announced exciting news for the company as the result of the sale of its commercial marketing group to private […]

Cinemark Introduces VIP Event for the Taylor Swift | The Eras Tour Concert Film  Cinemark, the popular movie theater brand, has announced that moviegoers can now hold private screenings of […]

Giant Food, the greater Washington, D.C. regional grocery chain, announced that it is expanding its Giant Flexible Rewards® loyalty program to offer rewards in the pharmacy department. Now, Flexible Rewards members will […]

Delta Loyalty Program Changes Rewards Policies  The major American airline, Delta, has decided to curtail lounge access to select credit cardholders to stop overcrowding. The SkyMiles loyalty program has shifted […]

McDonald’s Will No Longer Have Self-Serve Drink Stations  The global fast-food chain has decided to nix its fountain drink stations inside its restaurants. Due to the shift from in-store dining […]

At Home has achieved a new milestone of having 15 million Insider Perks members. Insider Perks is At Home’s free, award-winning loyalty program that allows members to enjoy a wide […]

Scene+ Members Can Now Earn Points at Home Hardware  Scene+, the Canadian loyalty program, is partnering with Home Hardware stores across Canada. When shoppers use their Scene+ card at Home […]

Allegiant and Visa are teaming up to create the Allways Rewards Card for frequent Allegiant fliers. Allegiant and Visa have been partners since 2016, but now the rewards card for the […]

Cardholder Loyalty Dependent on Debit, Credit Rewards, Study Finds  A new study by Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards and part of Collinson, has reported […]

Floor & Decor celebrates contractors for all the hard work they do to improve homes, commercial spaces, and everywhere in between. The PRO Appreciation Month promotion will take place in […]

TGI Fridays Promotes Brandon Coleman III to CEO  Brandon Coleman III has been named the new CEO of TGI Fridays. The national restaurant chain has made the move to “shake […]

Loblaw Companies Limited will hold its first Get to Give Day on September 7. The popular grocer has announced its support of President's Choice Children's Charity to support school food […]

The Fresh Market Teams Up with Guests in the Movement to End Hunger in the U.S.  With millions of Americans suffering from food insecurity, The Fresh Market has stepped up […]

Southwest Airlines Launches Limited-Time Companion Pass Offer  Southwest Airlines has launched a special promotional Companion Pass® offer for Rapid Rewards® Members. This promotion aims to reward loyalty members with more points when […]

Chipotle Leverages TikTok as a Recruitment Tool  Chipotle Mexican Grill is hiring thousands of employees this year to meet its expansion demands. The popular fast-food chain has announced its latest […]

Taylor Swift fans will have a chance to see a new theatrical experience of their favorite singer at AMC Theatres this fall. The theatrical concert will premiere at AMC Theatres […]

Circle K Offers 30-Cent Discount for Circle K Day  To celebrate decades of service, Circle K is offering big fuel savings just in time for Labor Day Weekend. From 4 […]

Del Taco®, the Mexican quick-service restaurant chain, has announced the debut of its New “Fresh Flex” Drive-Thru Only location. Opening in Albuquerque, NM, the location’s small footprint spans just 1,200 […]

Get your ice-cold TVs, here! Baseball fans will be excited to know that LG Electronics USA has announced a multi-year partnership with the New York Yankees making LG "The Official […]

Krystal Releases New Text Loyalty Program Called 'Club Krystal'  Krystal Restaurants, the popular southern fast-food chain, has unveiled its new text loyalty program called Club Krystal. Club Krystal members who […]

Shein, Forever 21 Strike Partnership Providing Fans with Improved Shopping Experience  Shein, the popular online apparel brand, has partnered with long-time rival, Forever 21, to provide shared fans with a […]

Motel 6 and Studio 6 are offering Labor Day Weekend savings to show gratitude for America’s workforce. New discounts on stays are available on all bookings completed between Sept. 1-4 […]

In celebration of the launch of the brand’s new membership program, LEGO Insiders, the LEGO Group has unveiled the LEGO Insiders Treasure Hunt – where fans can win millions of […]

The Kroger Co. Foundation Awards $300,000 in Scholarships to Children of Kroger Associates  Kroger has announced $300,000 worth of college scholarships will be awarded throughout the 2023-2024 academic year. All […]

Parkland Opens Largest Open-Access EV Charging Site in Canada  With electric vehicles becoming a more popular option for drivers, Parkland has built the largest EV charging station in Canada. To better […]

Baesman is a customer loyalty technology provider and agency that helps brands better understand their customers and offers support as they build more personalized relationships with them. Baesman has a diverse […]

Chipotle Launches Trivia Games for BOGO Savings  Chipotle is leveraging its gamification capabilities to offer savvy Chipotle fans a chance to win Buy One, Get One Free savings. Chipotle IQ […]

As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do […]

The Ritz-Carlton is happy to debut several new websites, introducing an elevated digital experience to launch its future vision of the brand. The comprehensive redesign touches Ritzcarlton.com, more than 110 […]

  Macy’s, Inc. Names Massimo Magni Chief Customer and Digital Officer  Macy’s has announced that Massimo Magni will take on the role of Chief Customer and Digital Officer for the […]

Caesars Entertainment, Inc. has unveiled Caesars Palace Online Casino, an online casino app and desktop platform that ties online gaming to Caesars’ industry-leading customer loyalty program, Caesars Rewards®, and leverages […]

Walmart+ Adds Fuel Savings to Slate of Benefits for Program Members   Walmart+ has announced a new benefit for its loyal members, giving shoppers an additional way to save.  Just […]

Michaels Refreshes Brand Identity to Celebrate 50 Years   The craft retailer, Michaels, has unveiled its “Ideas to I-Did-Its” campaign to inspire Michaels’ customers to tap into their creativity and […]

Wyndham Hotels Named Best Loyalty Program By USA Today  USA Today has honored Wyndham Rewards® with the title of being the best hotel loyalty program for the sixth year in a […]

Grubhub, the food order and delivery service, has partnered with Sonesta International Hotel Corporation to bring Grubhub services to more than 120 Extended Stay Suites and Simply Suites hotel locations […]

Taco Bell has been fighting to have the phrase “Taco Tuesday” liberated from copyright law. The Taco Tuesday trademark had been debated in court in recent years as several taco […]

After the initial launch of the 7Rewards® loyalty program app in 2017, 7-Eleven has enjoyed continued success with its loyalty program and customer engagement efforts. The 7-Eleven® mobile app has […]

Amazon Announces Fall Prime Day Sale  Always looking to shake things up in the eCommerce world, Amazon has announced they will be offering a second Prime Day sale this year […]

Subway to Offer Free Subs If a Lucky Customer Agrees to Change Name  You read that right. Subway is offering free sub sandwiches for life to one lucky winner who […]

Albertsons Gamifies Summer Savings  The popular grocer, Albertsons, is adding a fun way for loyalty members to earn points this summer. The new game on the membership app and website, […]