News

Los Angeles-headquartered coffee shop chain The Coffee Bean & Tea Leaf® is sweetening the deal for its loyalty program members. The company recently announced the launch of its updated rewards […]

Chase announced the launch of Chase Media Solutions, the first and only bank-led digital media venture of its kind. The initiative connects Chase’s 80 million U.S. consumers with various brands […]

Revolving Sushi Bar Concept Pleased with New Rewards Program  When citing second-quarter earnings, Kura Sushi USA, a subsidiary of Kura Sushi Inc., expressed satisfaction with its new rewards program. When […]

PetSmart Refreshes Loyalty Program To Meet the Needs of More Pet Owners  PetSmart announced it has revamped its loyalty program to offer pet owners more perks when earning points. The […]

Papa Johns announced a new platform aimed at elevating the brand for devoted pizza lovers with a promise of better ingredients and pizza. The new platform, Better Get You Some, […]

Hasbro and Frito-Lay® Variety Packs are partnering in a campaign to inspire more joy, encouraging family gatherings with better snack choices. The well-known game and toy company and the snacking giant […]

Red Robin Gourmet Burgers, Inc. is celebrating its first year of partnership with the Make-A-Wish Foundation by exceeding $1M in donations. Red Robin began the initiative in February 2023, donating […]

Gas South, a leading Southeastern U.S. natural gas provider, announced a collaboration with Oracle Consulting Services (OCS) to integrate Oracle’s SaaS solutions and managed services to enhance customer care by […]

DoorDash Partners with Lowe’s to Add On-Demand Delivery  DoorDash announced it is partnering with Lowe’s to bring customers on-demand delivery from more than 1,700 stores across the United States. Lowe’s […]

At the intersection of air travel and finance comes a co-branded credit card between Barclays US Consumer Bank and Breeze Airways: the Breeze Easy™ Visa Signature® credit card. The card’s […]

ThredUp Report Shows Resale Grew Faster than Retail in 2023  According to a report by the online resale platform ThredUp, the resale apparel market grew seven times faster in 2023 […]

Giant Eagle Expands Partnership with DoorDash  After a successful pilot program in Ohio, O’Hara Township, Pennsylvania-based supermarket chain Giant Eagle expanded its partnership with DoorDash to facilitate on-demand grocery delivery […]

Brands face many challenges when maintaining a vibrant customer loyalty program that engages members, elevates the customer experience, and fosters brand affinity. While some challenges might seem obvious — getting […]

In a blending of hospitality and online gambling, Marriott International’s travel program, Marriott Bonvoy, and BetMGM, a sports betting and iGame operator, have partnered for a rewards collaboration that will […]

DoorDash and Wing Launch Debuting Drone Delivery in U.S.  DoorDash and Wing recently introduced drone deliveries in Christiansburg, Virginia, where select customers with an eligible address could choose to have […]

Wyndham Hotels & Resorts Reaches Major Milestone in its Women Own the RoomSM Initiative  Wyndham Hotels & Resorts announced that its Women Own the RoomSM endeavor has hit a major […]

Jersey Mike’s Redesigns Website To Enhance Customer Experience   Jersey Mike’s Subs has redesigned its website to heighten the digital experience for its patrons and streamline the submarine sandwich chain’s order […]

Bilt Rewards, a loyalty program that allows its members to earn rewards on rent and local community spending, such as restaurants and grocery stores, has announced a new partnership with […]

MTN Dew Celebrates Outdoor Enthusiasts and Gamers with Two New Loyalty Programs  MTN DEW is rewarding soft drink fans by rolling out two year-long rewards programs offering customers the chance […]

The American Cornhole League (ACL) partnered with Play Anywhere Holdings to offer a more engaging and interactive experience for ACL fans while viewing live broadcasts of professional cornhole matches. The […]

Hilton announced a $210 deal with AJ Capital to acquire the Graduate Hotels® brand, further propelling Hilton to become a leading player in university cities across the United States. As […]

As brands seek to create more ways for customers and loyalty program members to connect with them and deepen the relationship, leveraging the power a mobile experience can bring is […]

Claire’s Launching Displays in Walgreens Stores  Claire’s announced the placement of dedicated displays in more than 4,400 Walgreens stores by the end of March 2024. The collaboration will make Claire’s […]

The Home Depot announced it has become an official corporate partner of the National Collegiate Athletics Association (NCAA) just as March Madness gets underway on March 19, 2024. The three-year […]

Ty Pennington Teams Up with Caesars Slots for Weekly $2,500 Sweepstakes  TV host and Extreme Makeover star Ty Pennington is partnering with Caesars Slots for a new sweepstakes promotion to […]

The Royal Bank of Canada (RBC) announced that it is expanding its Avion Rewards Program, making its newly launched Avion Select tier membership free and available for all Canadians, no […]

As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech […]

Target Updating Its Rewards Program, Launching Paid Membership  Target announced it would reintroduce its Target Circle loyalty program on April 7. The retailer is updating the program with new offerings […]

Petra Automotive Products Plans To Support Dealerships with Rewards Program  To help dealerships across the U.S. improve retention for Sales and Service, Texas-based Petra Automotive Products has launched its Petra […]

Beginning in March 2024, rural lifestyle retailer Tractor Supply will offer Neighbors — its customer loyalty program members — more rewards and increased recognition designed to enhance the Neighbor’s Club […]

International upscale mini-golf company Puttshack is spearheading a new campaign to introduce customers to its newest ambassador, Ace Puttman. In a six-part series of engaging videos, the brand aims to […]

Mastercard Launching Smart Subscriptions To Enhance Financial Wellness  Mastercard announced it is piloting its Smart Subscriptions platform in the United States. The innovative service integrates into existing consumer applications to […]

Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what […]

As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic personalization that can lead to […]

What could be better than a warm and toasty Thomas’ English muffin? The coveted bakery brand just sweetened the deal by launching its Muffin’ But Possibilities Sweepstakes and loyalty program. […]

American workwear brand Carhartt is pivoting further into sustainable practice and corporate responsibility by partnering with the branded resale company Trove. The partnership expands Carhartt’s Reworked program, inviting customers to […]

Chuck E. Cheese Testing Its First Tiered Membership Program  Chuck E. Cheese unveiled its ambitions for a tiered membership program. The kid-friendly chain is piloting the program in San Diego, […]

A recent survey by luxury ecommerce platform Saks noted a considerable rise in economic optimism among luxury consumers. The “Saks Luxury Pulse” survey was conducted from January 10 through 16 […]

Casey’s Partners with Feeding America® in Campaign To Provide 10 Million Meals  With the help of Celsius®, retail convenience store chain Casey’s has announced a campaign partnership with Feeding America. […]

As the beginning of the new year slips into the rearview, it’s clear that the 2024 customer loyalty landscape will deliver plenty of challenges for brands. In addition to navigating […]

In the latest collaboration involving a non-hospitality brand and a vacation rental or hotel, Eggo unveiled its Eggo House of Pancakes to celebrate National Pancake Day. Eggo partnered with the […]

AT&T Will Compensate Customers for Nationwide Service Disruptions  AT&T has announced a compensation plan to reimburse customers affected by last week’s service outage. The almost 12-hour service blackout left U.S. […]

In a competitive marketplace crowded with a constant barrage of brand messaging, traditional customer loyalty programs are no longer going to cut it. As customer expectations for more customized rewards, […]

Allegiant Named Third Best Airline by Wall Street Journal  The Wall Street Journal has added Allegiant Air to its list of top airlines for 2023, ranking the Las Vegas-based airlines […]

Marriott International is expanding its Marriott Bonvoy travel program by partnering with Chinese airline carrier Cathay Pacific. Marriott International loyalty members will gain access to Cathay’s extensive base of 11 […]

In this second installment, Loyalty360’s supplier members and loyalty strategy experts continue to discuss the technologies and strategies playing a key role in the future of customer loyalty, how AI […]

Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants […]

Chipotle Celebrating Leap Day with Free Guacamole for Rewards Members  Chipotle Mexican Grill has proclaimed Leap Day “Extra Day,” and its reward members can get guacamole on the house. Rewards […]

Southwest Airlines® has reclaimed its position as Luck Reunion’s official airline. Southwest officially joined Luck Reunion, a recurring musical festival held just outside Austin, TX, on the grounds of Willie […]

Chuck E. Cheese and NASCAR’s Hendrick Motorsport Celebrate Two-Year Partnership   Fourteen-time NASCAR Cup Champions Hendrick Motorsports and Chuck E. Cheese kicked off the 2024 racing season by celebrating two […]