Welcome Loyal listeners to episode 70 of the loyalty minute. Today we’re going to be talking about what Sephora has done to update its Beauty Insider loyalty program.
It actually joined other beauty retailers like Ulta and Dermstore in providing monetary incentives to customers and began to offer cash rewards last week.
According to Allegra Stanley Krishnan, the VP of Loyalty at Sephora, customers can now redeem $10 for 500 points, and the retailer will host point-multiplier events and points-for-discount events twice a year. The free shipping minimum has been reduced to $35 for VIB members (who spend at least $250 a year), and Rouge members (who spend at least $1,000 a year and already receive free shipping) will receive one-day early access to new products beginning in the fall.
“We’ve seen that members are craving value more than ever, which speaks to the role that the Beauty Insider program can continue to play in their beauty journey,” said Krishnan. “The thing we hear most often from members is that they want to use points in new ways and earn points in new ways.” That is something near and dear to my heart as a loyalty program evangelist.
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