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Loyalty360 Reads: December 21 | J.J. Corry Launches First Irish Whiskey; White Castle Enlists Richar

admin December 21, 2020 6


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J.J. Corry Launches First Irish Whiskey Created For An Irish Whiskey Online Community

J.J. Corry Irish Whiskey has created the first Irish Whiskey made exclusively for, and launched through, an online community. J.J. Corry "The Story" was created for the Irish Whiskey online fan group 'Stories and Sips' and it's 6500 members in America.   200 750ml and 400 50ml bottles were made in November for pre-order and sold out within 4 hours.

To overcome the challenge of Covid to the traditional ways of promoting Whiskey, members of Stories & Sips were able to follow the creation and production of J.J. Corry "The Story" from cask to glass, through video and live stream updates over a 4-month period. After TTB approval and importation, bottles were shipped to members across the USA. This remarkable Whiskey Journey culminated in a live stream launch and member group tasting via Facebook and YouTube, hosted by Barry Chandler, curator of Stories & Sips.

Barry Chandler said "The Story" is a celebration of our growing Irish whiskey community at Stories & Sips. We were thrilled to work with a world-class Irish whiskey partner in Louise McGuane and the team at J.J. Corry and bring this remarkable whiskey to market in record time and receive such an incredible reception from our community. A wonderful whiskey for a wonderful community of whiskey fans."

 

White Castle Enlists Richard Dreyfuss to Narrate Original Christmas Book

White Castle's newly released digital storybook, 'Twas the Night Before Cravemas, takes on an old classic, the night before Christmas takes place in a Castle, as in one of White Castle's iconic restaurants.

White Castle, a family-owned business and the first fast-food hamburger chain in the U.S., will release this special version of the beloved poem and holiday classic tomorrow as a fundraiser for Change is on the Menu. This national campaign, launched by the National Restaurant Association Educational Foundation, supports restaurant industry workers who have struggled financially because of the COVID-19 pandemic.

Academy Award winner Richard Dreyfuss narrates the story, which describes St. Nicholas sneaking through a drive-thru window to enjoy the famous steam-grilled taste of White Castle's tiny square hamburgers, called Sliders. Dreyfuss, a long-time White Castle fan, offered to narrate the poem since it was developed as a fundraiser for restaurant industry workers.

 

Gaming Chair Brand AndaSeat Launches Its Avengers Marvel Gaming Chairs

Professional seating specialists, AndaSeat, who previously manufactured race car seats for BMW & Mercedes-Benz and partnered with prestigious brands in the sports and eSports fields, announce the availability of its Disney Marvel licensed gaming chair range. Beginning with Captain America, Iron Man, Spider-Man and Ant-Man, the Marvel gaming chairs maintain the premium design and build quality that AndaSeat has become known for, along with new eye-catching licensed characters.

The Captain America 2020 Edition is renowned for its ample space, in addition to customization at the highest level. Made with AD Plus PVC leather, the Avengers logo "A" and the logo star is located at the top of the chair, highlighting that this is the leading chair of the team. 

 

Hankook Tire Recognized for Leadership in Environmental Sustainability Management

Global leading tire company Hankook Tire achieved an A- score by CDP (formerly Carbon Disclosure Project) this year in the 'Climate Change' sector, underscoring the company's commitment to environmental sustainability management.

CDP is an international non-profit organization that assesses companies' environmental transparency and action on climate change, forests and water security disclosures. Along with the Dow Jones Sustainability Index, the annual CDP report is deemed one of the most trusted indicators for environmental, social, and corporate governance. It scores companies from D- to A, with A and A- representing leadership level.



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