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Loyalty Reads: Salesforce Personalizes Campaign and Shopping Experiences with Generative AI, BP Anno

June 9, 2023

Salesforce Personalizes Campaign and Shopping Experiences with Generative AI  Salesforce launched Marketing GPT and Commerce GPT, the global leader in CRM’s latest generative AI products. The new products are designed to help Salesforce clients personalize their marketing campaigns and improve their customers’ shopping experiences.  Marketing GPT allows marketers to automatically […]

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Ford Next Pilots New Flexible Lease with Uber

June 4, 2023

Ford is partnering with Uber to make electric vehicles more accessible to rideshare drivers. The new program — called Ford Drive — will run a pilot on the Mustang Mach-E model in San Diego, San Francisco, and Los Angeles.   Ford Drive provides rideshare drivers with a flexible lease for between […]

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Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention

June 3, 2023

Verizon is one of the largest telecommunications companies in the U.S. Supporting small businesses, Verizon goes beyond just meeting wireless and device needs. The Verizon Business Mastercard functions as a loyalty program, rewarding business owners with points and discounts for making everyday purchases.   Because Verizon offers subscription-based services, they […]