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Papa Johns announced a new platform aimed at elevating the brand for devoted pizza lovers with a promise of better ingredients and pizza. The new platform, Better Get You Some, was created through a partnership with The Martin Agency and celebrates pizza devotion utilizing an engaging soundtrack, hypnotic visuals, and a distinctive multimedia experience that is an ode to expressionist art, hip-hop, and cultural touchstones. Papa Johns brought two-time Grammy-winning director Dave Meyers on board and features six-time Grammy Award-winning rapper Big Boi.
“Better Get You Some captures and champions the role pizza devotion plays in all our lives — during moments big and small,” said Mark Shambura, Chief Marketing Officer for Papa Johns. “Whether it’s cheering on your favorite team during the championship, catching up with friends you haven’t seen in a while, or capping off a late-night study session — we’re showcasing those moments when the only thing that will make them better is pizza. By elevating the pizza passion our fans have through our new brand platform, we’re not just telling you why our pizza is better; we’re showing you how the Papa Johns experience is superior.”
Papa Johns also introduced its new Crispy Cuppy ‘Roni offerings, available for a limited time. The offering includes the most-ordered topping for Papa Johns pizzas — pepperoni — and pairs it with a crisp, hand-stretched dough and a rich, creamy sauce. Customers can enjoy the new menu item, cupping pepperonis, in three ways: the NY Style Crispy Cuppy ‘Roni Pizza, the Crispy Cuppy ‘Roni Papa Bites, and the Crispy Cuppy ‘Roni Papadia.
The new launch dives deeper into Papa Johns’ Back to Better 2.0 marketing strategies and investments for promoting the brand. The pizza chain is driving customer loyalty and ROI through the marketing initiative while improving audience segmentation and transforming category solutions.
Catch the Papa Johns Better Get You Some promotional video featuring Big Boi here:
https://www.youtube.com/watch?v=qodVmNSpkRI
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