[ad_1] Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, trust. Consumers have more choices than ever before, so when it comes to falling in love with a brand these characteristics prove critical. To better understand why consumers fall in love with their favorite brands, […]
[ad_1] Loyalty program fraud rose 89% year on year, predominantly driven by the amount of personally identifiable information (PII) available from increasing numbers of data breaches. With direct and indirect losses from loyalty and reward points fraud estimated at $1 billion every year, enterprises are struggling to limit damage as […]
[ad_1] Anyone who’s been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a “new” sector of marketing: experiential. A widely mentioned buzzword, “experiential marketing” is now recognized as the powerful tool it actually is—though […]
[ad_1] Casinos have perfected marketing, loyalty, and engagement tactics with their patron while they’re on property, with plenty of data to back up strategic decisions to drive more revenue year over year. But off-property loyalty engagement strategies are still new to most casinos. Social gaming solutions are extending land-based casino […]
[ad_1] Imagine if the second someone walked onto your casino, you knew: the color they just painted their living room, the fact that they just had a baby, their favorite places to shop, their love of martinis, and the last few vacations they’d gone on. It’s not far off. We […]
[ad_1] The 3 (glaring) reasons you’ll fail to keep customers coming back. It used to be much simpler. People had vacation spots that were their vacation spots. People had casinos that were their casinos. To keep them coming back, all you had to do was make sure they had fun. […]
