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Loyalty360 Reads: November 4 | MyWalgreens Rolls Out Nov. 5, Giant Eagle Gives To Food Bank, and Mor

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Walgreens Rolling Out New MyWalgreens Program On Nov. 5
Walgreens announced on October 1 that they are ending the Balance Rewards and Beauty Enthusiast programs and rolling out a new myWalgreens program. The new myWalgreens rewards program will be available to sign up for on November 5, according to the Walgreens website.

The Beauty Enthusiast program ended on October 31, 2020, but if you join the new program, you'll keep earning rewards on your beauty purchases. Walgreens indicates that the program "is a one-of-a-kind personalized experience that makes saving, shopping and your well-being easier. Designed for the one and only you."
 
Giant Eagle Gives To Food Bank, Changes Canton-Area MyPerks Program
Giant Eagle is furthering its commitment to the Akron Canton Regional Foodbank. They have donated $100,000, on top of the one million already raised in stores since March.

According to https://www.whbc.com/,  the company says in order to address other food needs as the pandemic rages on, they have made adjustments to the myPerks program in the Stark County-area stores only, making the savings more immediate.
 
Deciem’s Black Friday Boycott Continues As It Eschews ‘Hyper-Consumerism’
Taking its Black Friday boycott into a second year, The Ordinary’s parent company Deciem is solidifying its position as the Patagonia of the beauty world, according to Glossy.co

Canadian beauty company Deciem announced on Sunday its boycott of Black Friday for the second year in a row, shutting down all physical stores and e-commerce for the day. It follows in the footsteps of Patagonia, which first started the practice in 2016. Like last year, Deciem is making everything on the site 23% off for the month of November, as an alternative.

Black Friday is “something that’s not working for our planet, because it’s just promoting hyper-consumerism rather than people actually buying what they want,” says Deciem co-founder and CEO Nicola Kilner. “The reality is that if you wouldn’t pay full price for it, it’s probably not something that you truly did need in the first place.”
 
Luxottica Introduces ‘Smart Shopper’ Experience In The Indian Optics Segment
Luxottica India is revolutionizing the eyewear retail industry with the introduction of ‘Smart Shopper’. The new technique offers endless digital collections and augmented reality through virtual try-on, providing secured shopping experience to the customers, according to https://www.retail4growth.com/

Akash Goyle, Country Manager and MD, Luxottica India, says, “Digital innovation is the future for Luxottica and for the entire eyewear industry. As we face new challenges to keep up with the current situation and cater to ever-changing consumer behaviour, our commitment remains to address the growing concerns and ensure that we offer a safe yet experiential environment at our partner stores. The Smart Shopper feature will allow the consumers visiting our partner stores to explore and virtually try-on products. This on one hand ensures that consumers do not try products physically while on other hand, it will enable our retail partners to cater to all types of consumers, by enabling try-on of the entire assortment of Luxottica, even when they do not have the same in their physical look.”
 
Verizon Launches Blockchain Verification For News Releases
Telecoms firm Verizon recently launched Full Transparency, an open source newsroom platform on blockchain, says https://www.ledgerinsights.com/. For the proof of concept, it partnered with Huge, MadNetwork and AdLedger to increase corporate accountability as part of its corporate responsibility initiative, Citizen Verizon.

According to the 2020 Edelman Trust Barometer, 60% of global news consumers don’t have full trust in the information given to them. Verizon’s Full Transparency specifically targets corporate newsrooms as opposed to news outlets. But it means readers can more easily go back to the original source and see what was said and whether the corporate announcement has been updated. The platform is particularly meaningful in today’s uncertain socio-political environment as consumers look for trusted news sources in an attempt to make some sense of the current situation.

The news incorporated in the system is tracked on the blockchain ledger, reflecting precisely what was delivered by the releasing organization. Furthermore, news published to the Verizon Newsroom, the company’s News sharing platform, will be secured through cryptographic principles, enabling subsequent news changes to be tracked and contextualized.
 



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