play_arrowEpisode – 85 (Interview) With Phil Rubin – SVP Strategic Partnerships at Bond Brand Loyalty admin
play_arrowEpisode 84 – (Interview) With Marc Berman – CEO of The Mallett Group admin
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play_arrowEpisode 82 – (Interview) With Gunter Pfau – Founder and CEO of Stuzo admin
play_arrowEpisode 81 – Interview with Kim Freer – CMO of Yoshinoya Japanese Kitchen admin
play_arrowEpisode 80 – (Interview) With Danielle Brown, the CMO of Points International admin
play_arrowEpisode 79 – (Interview) with Jonathan Silver – CEO of Affinity Solutions admin
play_arrowEpisode 78 – (Interview) With Carlos Dunlap-Beard – VP of Loyalty Solutions at Clarus Commerce admin
play_arrowEpisode 77 (interview) With Laura Rea Dickey, CEO of Dickey’s Barbecue Barbecue Pit admin
play_arrowEpisode 76 (Interview) With Adam Fox – Director of Digital Experience for QDOBA Mexican Eats admin
play_arrowEpisode 75 – (Interview) With CJ Ramirez – SVP of Marketing for Dog Haus admin
play_arrowEpisode 74 – (Interview) With Mark Johnson – CEO & CMO of Loyalty 360 admin
No matter whether its B2B or B2C, Dave Etling says that customer loyalty is imperative to the success of a brand.
Etling, the Senior Vice President and General Manager of InComm InCentives, says that brands now have unpreceded capabilities for both understanding their customers and delivering loyalty programs, but none of that guarantees a strong, lasting connection to customers.
“To remain competitive, brands are searching for new ways to refine and personalize the way they communicate promotional offers,” Etling says. “If loyalty and rewards programs seem ubiquitous, it’s because they are.”
InComm InCentives surveyed consumers regarding their attitudes towards customer loyalty programs, finding that 94% of respondents are currently enrolled in and use a loyalty program. With the Digital Revolution well in hand, standing out requires staying on top of current trends.
In this podcast, Loyalty360 CEO Mark Johnson talks with Etling about various topics related to customer loyalty.
InComm Incentives is an online ordering platform that makes it easy to buy gift cards in bulk. Their customers buy bulk gift cards for numerous reasons, including corporate rewards, sales incentives, gifting, promotions and sweepstakes, and customer appreciation.
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7-Eleven, Inc.'s new app-based mobile wallet offers all customers — including those who would like to load cash — a true contactless, convenient way to pay nationally at participating U.S. […]
