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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Episode 34 – The 800 Pound Gorilla In The Loyalty Space admin
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about The 800-pound gorilla in the Loyalty program space, and that company is called Google.
As I’m sure you already know Google dominates every aspect of your life. And after launching in the US last year, the Play Points program has been a great way to earn additional perks and treats for trying out brand-new applications and buying music, movies, and TV shows legally.
But what does it really mean that Google is giving you loyalty points for spending money on google play?
Maybe the better question is, with Google’s dominance in the ecommerce search space, what if they now decide to leverage that might and give people Google Play Points for buying items through it’s Google Shopping platform for everyday items? I mean they did it in the travel industry once dominated by Kayak, booking.com and Travelocity and others, now google has a booking engine embedded directly in the search results. That has to hurt the other aforementioned companies a bit.
Well it will be interesting to see what the 800 pound gorilla does with its new toy.
To learn more about this and other great customer loyalty insights, please visit theloyaltyminute.com Enjoy!
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about what brand and customer loyalty mean to a company’s valuation. In a nutshell it […]
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