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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, trust. Consumers have more choices than ever before, so when it comes to falling in love with a brand these characteristics prove critical.
To better understand why consumers fall in love with their favorite brands, Upland Software — which acquired Localytics this week for $67.7 million to expand into mobile app personalization and analytics — released a study about brand loyalty. Dynata carried out the survey of about 1,000 U.S. consumers ages 18 and older to determine how many brands consumers love and what drives that feeling.
Upland Localytics — the new name for the combined company — found that while consumers do love some brands, they don’t feel that way about as many brands as some may think.
Based on survey results, marketers hoping to create brand advocates will need to rethink personalization and customer experience strategies… Read More
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about mining your customer data to improve loyalty. Equipped with loyalty programs, convenience stores and […]
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