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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Loyalty Programs
IHG Extends Rewards Club Membership Status Until 2022
Intercontinental Hotels Group has announced it is extending its membership statuses in its loyalty programs. The IHG Rewards Club is extending these membership statuses through January 2022.
Spire Elite members can also now choose an annual benefit of 25,000 bonus points or being able to gift Platinum Elite status to someone for a year as part of this extension. The brand has also loosened its criteria for earning elite status through the end of 2020. There are a few other changes, which include:
Grocery
Kroger Launches Contactless Payment Option, Kroger Pay
Launched on April 27, Kroger Mid-Atlantic introduced a new payment method called Kroger Pay. Kroger Pay will be linked to the customer’s loyalty information and eliminates the need for customers to use their credit or debit card and instead uses a QR code on the customer’s mobile device that can be scanned for payment. Kroger Mid-Atlantic says customers interested in Kroger Pay should make sure they have the most recent version of the Kroger app downloaded and then look in the ‘More Menu’ to see Kroger Pay as an option.
Retail
Digital Shopping Spurs Sales for Target
Due to the pandemic, Target has seen its in-store sales drop, but its digital sales have skyrocketed 275 percent according to a Market Watch report linked in the article above. Overall, according to the article above, Target has seen its April sales rise by five percent since a year ago.
Also, the article above paraphrases the report saying that Target expects profitability to be affected in multiple ways, such as inventory write-downs and investments in pay and benefits. The brand also announced it had extended its $2 an hour wage increase through the end of May.
Travel
Airbnb Introduces New Cleaning Guidelines
Airbnb has introduced a new “enhanced cleaning initiative” starting this month, which includes a 24-hour vacancy period between bookings. This protocol will have a learning and certification program to help the community be as safe as possible. “As a society, we need to observe the physical distancing recommendations made by public health officials while finding ways to preserve and strengthen human connection. I’m looking forward to helping the Airbnb community as it develops a health and science-based approach for safe travel lodging and experiences. These approaches will continue to evolve as our knowledge and understanding of COVID-19 grows,” said Dr. Vivek Murthy in an Airbnb press release. He also led the US Public Health Service Commissioned Corps and responses to Ebola and Zika outbreaks, hurricanes, and health care shortages, among others.
Airlines
Airlines Ask Travelers and Flight Attendants to Wear Face Coverings
JetBlue has mandated that all passengers and flight attendants must wear face coverings. Multiple airlines, like American Airlines and Delta, have also said they are going to require thousands of employees to wear face masks and will give them to passengers as well. “Wearing a face covering isn’t about protecting yourself, it’s about protecting those around you,” said JetBlue President Joanna Geraghty in the CNBC article linked above. “This is the new flying etiquette.”
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While most of us continue to remain at home, and likely will do so for the near future, travel and hospitality brands have taken a massive hit as a result […]
