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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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The Oregon Wine Board has announced Oregon Vine Perks, which is active between May 1 and July 1. This new stateside loyalty program has been launched during Oregon [Inside] Wine Month. The Oregon Wine Month has been changed to the Oregon [Inside] Wine Month due to COVID-19 and stay-at-home orders. Oregon Wine Perks is also a partner with Vinbound Marketing, which also created Winery Hunt Club.
The program will allow anyone that spends $250 or more on Oregon wine between May 1, 2020, and July 1, 2020, the ability to upload their receipt as proof of purchase and receive and receive an Oregon Vine Perks pass in the mail. The pass gives customers the options of two-for-one tastings, discounts, and VIP perks at participating wineries. These passes are good to use through April 30, 2021.
“This program is three-fold–it works to inspire sales of Oregon wine immediately when winemakers need it, it rewards people who consume Oregon wine, and it spurs on visitation once tasting rooms reopen, which we are all looking very much forward to,” said program architect and OWB Manager Christina DeArment in an Oregon Wine Board press release.
The Oregon Wine Board also plans to make a donation in the name of Oregon Wine Perks to the Oregon Food Bank. Participation in this program is available to any Oregon winery at no cost as a program offered by the Oregon Wine Board.
According to Nielsen data, for the weeks of March 14, 21, and 28, when stay-at-home orders started, Oregon wine retail sales were up by 52 percent. Sales for the week of March 21 were also up 77 percent, which was the second-highest selling week behind only Christmas week.
According to the press release, “This program seeks to provide an extra layer of incentives on top of promotions wineries are already running, as well as bring new consumers to tasting rooms so they may deepen their interest in Oregon wine. Oregon winery tasting rooms have been closed for on-premise tasting and consumption since March 23 with Governor Kate Brown’s “Stay Home, Save Lives” Executive Order to slow the spread of COVID-19.”
The state of Oregon has 793 wineries according to the press release, and the state’s leading variety, Pinot Noir, accounts for 56 percent of the acreage and 58 percent of 2018 wine grape production.
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Rite Aid has announced that Instacart delivery service is now available at the company's more than 2,400 locations in the United States. Customers can go to Rite Aid's website with […]
