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Loyalty360 Reads: May 19 | Casey's Launches Campaign for Rewards Members, Old Navy Donates to Famili

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Corporate Social Responsibility
 
Old Navy Donates Over $30 Million of Clothing to American Families in Need
 
Old Navy has announced it is donating over $30 million of clothing to American families in need. The brand is also giving 50,000 non-medical-grade reusable masks to Boys & Girls Club of America.
 
According to the press release, "To announce the donation, Old Navy has released a video depicting a unique portrait of the American family by Richmond, Virginia, artist Noah Scalin. Known for creating large-scale art installations out of everyday items, Scalin constructs a portrait of a mother and her two daughters, formed entirely out of Old Navy clothing. The portrait is revealed as a time lapse video, taking the viewer through the journey of apparel transforming into art."
 
 
Marketing
 
New Marathon Petroleum CEO Lays Out Three-Step Plan to Create Value
 
The new Marathon Petroleum CEO Mike Hennigan has announced a three-step plan to help the company create value. Those steps are:
 

  1. Strengthen the competitive position of MPC's portfolio
  2. Improve commercial performance
  3. Lower cost structure and be disciplined in capital allocation

 
"Over the past decade, this company has grown to be one of the largest energy platforms in the country," Hennigan said in a Marathon press release. "Although MPC has been successful in many areas, there's also a strong case for change to drive increased profitability, stronger through-cycle earnings, and long-term value creation."
 
 
Loyalty Programs
 
Casey's Launches 'Win-Win' Summer Program for Rewards Members
 
Casey's General Stores has announced a new program for its rewards members. It is called the "Win-Win" program. From May 11 to September 7, every purchase using Casey's Rewards program will give that customer the chance to win a $20,000 prize and a matching $20,000 for a cause in that person's community, among other prizes.
 
"Now more than ever, we could all use a lift while also helping out our community and this program does just that," said Chris Jones, Casey's chief marketing officer, in a press release. "We want to help guests enjoy their summer and what better way than to give away our favorite products like pizza and drinks as well as cash prizes. They have the chance to win cash for themselves, but most importantly, cash for an organization that gives back in their hometown. Everyone wins when they shop with Casey's Rewards this summer."
 
Grocery
 
Southwest Grocer Homeland Deploys Toshiba Self-Checkout Solutions
 
Grocer Homeland has announced it is beginning to use the Toshiba self-checkout and point-of-sale systems. This will allow customers to get faster checkout times, which will, in turn, will enable them to leave the stores more quickly and stay safe.
 
"Implementing Toshiba's POS and self-checkout systems in our stores is definitively improving our shopping experience," Homeland Vice President of IT Chris Smith said in the press release. "Whether completing transactions through self-checkout or via traditional lanes, our customers appreciate the convenience and simplicity Toshiba has made possible."
 
Dutch Supermarket Deploys Electronic Shelf Label Technology
 
Dutch supermarket Plus Retail has announced it is deploying an electronic shelf-based platform called Pricer AB. This technology will enhance the customer experience and store performance.
 
"We look forward to supporting Plus Retail in optimizing the store operations and improve the customer experience by using both cloud-based services as well as innovative shelf-technology," Helena Holmgren, Pricer CEO, said in the release.
 
 



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