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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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No matter whether its B2B or B2C, Dave Etling says that customer loyalty is imperative to the success of a brand.
Etling, the Senior Vice President and General Manager of InComm InCentives, says that brands now have unpreceded capabilities for both understanding their customers and delivering loyalty programs, but none of that guarantees a strong, lasting connection to customers.
“To remain competitive, brands are searching for new ways to refine and personalize the way they communicate promotional offers,” Etling says. “If loyalty and rewards programs seem ubiquitous, it’s because they are.”
InComm InCentives surveyed consumers regarding their attitudes towards customer loyalty programs, finding that 94% of respondents are currently enrolled in and use a loyalty program. With the Digital Revolution well in hand, standing out requires staying on top of current trends.
In this podcast, Loyalty360 CEO Mark Johnson talks with Etling about various topics related to customer loyalty.
InComm Incentives is an online ordering platform that makes it easy to buy gift cards in bulk. Their customers buy bulk gift cards for numerous reasons, including corporate rewards, sales incentives, gifting, promotions and sweepstakes, and customer appreciation.
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7-Eleven, Inc.'s new app-based mobile wallet offers all customers — including those who would like to load cash — a true contactless, convenient way to pay nationally at participating U.S. […]
