play_arrow
Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
play_arrow
Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
play_arrow
Episode 117 (Interview) with Len Covello – CTO of Engage People admin
play_arrow
Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
play_arrow
Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
play_arrow
Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
play_arrow
Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
play_arrow
play_arrow
Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
play_arrow
Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
play_arrow
Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
play_arrow
Cheesecake Factory Is Launching a Rewards Program
Foodandwine.com reports that the Cheesecake Factory is launching a rewards program.
"Pre-COVID, we were evaluating upgrades and enhancements to our marketing and technology platform, including the potential launch of a rewards program to drive our next-generation marketing strategy," President David M. Gordon explained.
"The success we had driving sales and frequency through targeted campaigns during COVID reinforced our view that now is the right time to move forward with these initiatives,” Gordon says. “We completed a significant amount of consumer research to develop a program that is on-brand for The Cheesecake Factory and our guests, and we are targeting a launch next year."
Pizza Hut Optimizes Digital Customer Experience
Contentsquare has partnered with global restaurant chain Pizza Hut to help the brand optimize customer experiences across its digital channels.
The Digital Ventures team at Pizza Hut leveraged Contentsquare’s customer behavior insights to make meaningful discoveries as to how consumers interact with certain areas of their website. Since adopting the platform, the team has identified several opportunities to drive experimentation, tailor personalization, and optimize customer journeys across the Pizza Hut site.
FileAComplaint.com Launches
FileAComplaint.com, a free speech platform, is the latest entry into the world of social media. The company says it gives a “voice for the voiceless” in an era when the world relies largely, if not mostly, on the Internet for communications, and the telephone is almost a thing of the past for customer satisfaction, causing more frustration and unresolved issues than ever before.
Through unique verification and arbitration systems, companies will be assured these are credible sources with sincere complaints. Once the complaint is made, the customer has the option to forward the complaint to the company or person(s) who will then be shown how to log on to access FileAComplaint.com’s built-in arbitration. Features of the arbitration include translating, transcribing and providing a transcript of the conversation to both parties so there can be no question about what was said or promised on the call, text or video chat.
Burger King Plots Strategy to Regain Momentum
RestaurantBusinessOnline.com says this summer, Burger King launched its upgraded Ch’King chicken sandwich, which quickly sold twice as many as its previous version. “The great-tasting chicken sandwich continues to show healthy volumes in restaurants around the country,” Jose Cil, CEO of Burger King parent company Restaurant Brands International, said on Friday.
That didn’t keep Cil from expressing disappointment in Burger King’s results. The Miami-based chain’s same-store sales rose 13% last quarter, or about 2% on a two-year basis. While that was a recovery from pre-pandemic levels, it remains low in context: Rival McDonald’s, for instance, boasted 15% two-year results.
Verizon Expands Marketing Team Focused on Innovation, Partnerships and Efficiency
As part of Verizon’s continued commitment to transform media strategy, experiences and partnerships while pushing the industry forward, the company is building onto its marketing leadership team naming Tony Wells as Senior Vice President, Chief Media Officer and Jennifer Gardner as Vice President, Media Platforms.
Wells will be responsible for enterprise media across all business units, platforms and channels; managing the enterprise centers of excellence for sponsorships, experiential and digital marketing; and leading relationships and partnerships for sports and entertainment marketing and sponsorships across Verizon.
Having led marketing teams across industries, Wells comes to Verizon from USAA where he served as Chief Brand Officer, cultivating deep brand growth and affinity from the organization’s extensive membership. Wells is a member of the ANA’s Board of Directors, served as an officer in the United States Marine Corps and is a graduate of the United States Naval Academy. He will join Verizon in September and report to Chief Marketing Officer, Diego Scotti.
Source link
Restaurant Brands International Now Fully Loyalty-Enabled Pymnts.com reports that following the June announcement of the launch of Popeyes Rewards, Restaurant Brands International (RBI), the parent company of major quick-service restaurant […]
