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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Chipotle Tests Automated Makeline
Chipotle Mexican Grill will partner with Hyphen to test an automated makeline and grill. The test is part of Chipotle’s move to increase speed and productivity at its restaurants.
Chipotle plans to invest in technology to help stores produce food more quickly and consistently, ultimately improving the customer experience. Following a tough fourth quarter announcement, the brand hopes to make changes to boost profitability, which has trended upward so far in the new year.
PIM Brands Expands First-Party Data Partnership
PIM Brands will expand its Fetch partnership to increase first-party data collection and visibility into real-time customer behaviors. PIM tested the partnership over six months with its Welch’s brand.
Using data insights, PIM Brands increased new and repeated buyers for their Welch’s Fruit Snacks, seeing high spend per household. PIM will expand the partnership to lean into customer data with more of its brands.
Wow Bao Enters Web3 with NFTs
Wow Bao will connect its rewards program to Web3, allowing members to purchase NFTs. These digital assets will allow members to literally buy into the brand, redefining its customer loyalty.
To join the new extension of its rewards program, customers can purchase one of three tiers of NFT-based access passes, including different rewards at each level. Unlike most NFTs, Wow Bao rewards members can purchase their passes with a credit card instead of a digital wallet.
Read More on Trends, Updates, and Industry Leaders.
The Orlando Magic launched a new loyalty initiative in their app. The Fan Achievement and Rewards program will award digital badges and mementos for various interactions with the NBA team […]
