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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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In new data release by SportsLens.com, WhatsApp was favored by social media users, ahead of other popular platforms Facebook, Instagram, and TikTok. The platform had over 420 million downloads in 2022 and currently boasts over two billion active users.
The Digital 2023: Global Overview Report surveyed social media users aged 16-64 and determined their platform preferences. 16% of respondents cited WhatsApp as their preferred platform, ahead of Instagram (14.3%), TikTok (6.1%), and Facebook (0.1%).
“WhatsApp ranks high in this dynamic market,” says SportsLens.com. “While Facebook and YouTube may lead by the number of monthly active users, for most social media users, WhatsApp is the number one platform.”
Interestingly, while the platform was the favorite among survey respondents, the average time spent using WhatsApp dropped over the course of 2022. The report revealed WhatsApp users decreased their time on the app by 6.7%, one of the only apps who experienced a decrease in usage.
Read More from Loyalty360 on Social Media and Customer Loyalty:
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Jonathan Shroyer. Jonathan is the Chief Customer […]
