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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Rewards Canada Announces Top 5 Travel Rewards Points Currencies
Rewards Canada released its latest Top 5 Travel Rewards Points Currencies in Canada list. The list accounts for every Canadian travel rewards program user, not only members with high engagement or high spend.
From 1st-5th, the currencies are:
American Express Membership Rewards Points
Air Canada Aeroplan
Scene+ Points
RBC Avion Rewards
HSBC Rewards
Salesforce Launches Platform to Create NFT Loyalty Programs
Salesforce launched an NFT management platform to allow clients to build digital asset-based loyalty programs. Called Salesforce Web3, the platform gives brands the power to mint and sell NFTs, monitor blockchain activity, and view real-time customer data.
The platform comes after a successful pilot of 250,000+ transactions with Salesforce clients like Crown Royal, Scotch & Soda, and Mattel. While the platform allows brands to provide digital assets for customer loyalty, it also provides the brand with a wealth of first-party data.
Taco John’s Gamifies Its Loyalty Program
Taco John’s will add a new gamified loyalty feature: Challenges. The new feature will allow Bigger Bolder Rewards members to earn rewards faster.
The new feature introduces personalized challenges based on purchase behavior. Customer can play Challenges by downloading the Taco John’s mobile app and joining the free rewards program.
Read More on Trends, Updates, and Industry Leaders.
Cinnaholic Launches New Loyalty Program Cinnaholic is rolling out a new loyalty program that uses a points-for-dollars model. The brand will stagger the release of the program over the next […]
