play_arrow
Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
play_arrow
Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
play_arrow
Episode 117 (Interview) with Len Covello – CTO of Engage People admin
play_arrow
Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
play_arrow
Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
play_arrow
Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
play_arrow
Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
play_arrow
play_arrow
Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
play_arrow
Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
play_arrow
Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
play_arrow
True Religion announced a new loyalty program called True Fam. The program is part of the apparel retailer’s initiatives to become a digital-first, direct-to-consumer brand.
True Fam gives the brand more access to customer data, allowing for more personalization and increasing customer lifetime value. The program features three tiers, which members can access through earning and redeeming points in-store, online, or through the new app.
“Our new True Fam loyalty program will allow us to maximize customer retention and customer lifetime value, both of which are essential to True Religion’s continued growth,” says Michael Buckley, CEO of True Religion.
True Religion built and tested the True Fam program with input from the brand’s loyal customers, using that direct feedback to implement relevant and meaningful rewards and tiers.
Read More from Loyalty360 on New Loyalty Programs:
Panera announced its rollout of Amazon One as a loyalty identification and payment method. Panera will pilot the technology in select locations in St. Louis. Amazon One brings innovative technology […]
